C-Spire Wireless, Quitman, Miss.

C-Spire Wireless is providing a fresh take on wireless shopping. The company's new, customer-inspired prototype provides a a hands-on, interactive experience in an easy-to-shop environment that encourages customers to explore.



Designed by Interbrand Design Forum, Dayton, Ohio, the 1,200-sq.-ft. store is divided into four lifestyle zones. Each zone tells a story, helping the consumer understand the featured technology options within the context of their life.The space celebrates the charm of raw materials, including locally sourced reclaimed wood and custom-made concrete wall panels. A local artist was commissioned to create a piece of metal art in the shape of the C Spire brand mark. Framed on a backdrop of rich wood panels, it provides a brand focal at the back of the store.



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