Lids provides customers instant inventory access

Indianapolis - Lids Sports Group has upgraded its inventory management system so that the retailer now provides consumers access to companywide inventory in retail stores, as well as its centrally located distribution centers. By implementing this improvement, thousands of styles and teams that were previously only available in stores are now available to fans everywhere.



In conjunction with this system upgrade, Lids Sports Group is rolling out a companywide marketing campaign to promote that fans can get officially licensed merchandised of “Any Team, Any Time, Any Where.” The omnicommerce campaign will be supported across all concepts and channels across North America. Executions will include in-store signage, national radio, digital media, social/interactive media, associate integration, consumer activation and website branding. Another key component to the program is the continued support and rollout of interactive Web kiosks in nearly 100 store locations.



“As a leader in sports fan retail, we want to serve fans of any team, at anytime from anywhere,” said Ken Kocher, president of Lids Sports Group “With this system upgrade, a shopper in Columbus, Ohio can get Seattle Seahawks gear while shopping a local Lids store or from the comfort of their home. It is like having over a thousand warehouses across North America.”