In-Store Media

Kohl’s is testing small cafes at two locations in the Milwaukee area, Fortune reported. The pilot is the latest in a series of in-store customer enhancements.

Pink will prevail at Macy’s this month when the retailer launches an omnichannel campaign to raise funds for the fight against breast cancer.

The retailer has joined forces with the Pink Pony Fund, the Polo Ralph Lauren Foundation’s initiative in the fight against cancer, to offer a special collection of merchandise that transforms Polo Ralph Lauren shops into Pink Pony destinations in 48 Macy’s locations across the country and at macys.com/pink.

Sports Authority is putting its philanthropic focus on helping disabled children and adults enjoy more therapeutic recreation, competition and adaptive sports.

The retailer announced Wednesday that it will collect point-of-sale donations at Sports Authority locations nationwide to support the National Sports Center for the Disabled (NSCD) throughout the month of October.

Another iconic U.S. brand has opened its own freestanding store. Ice hockey equipment giant Bauer Hockey, founded in 1927, made its brick-and-mortar debut, in Burlington, Massachusetts. The 20,000-sq.-ft. store, called

Nordstrom will debut several new features when it opens on October 2 in Minnetonka, Minn., including “girlfriend” fitting rooms, which offer more space so that friends can try items on in the same room, and a beauty format that allows customers to select items from store shelves themselves, reports the Minneapolis/St.Paul Business Jounal.

For store photos, click here.

Big Lots is giving customers a chance to support a cause likely to appeal to a large part of its core market: pediatric health care. Customers will have a chance to donate in-store at all 1,464 store locations and online to support Nationwide Children's Hospital. The program will run through Oct. 31 with 100% of the proceeds raised going to support Nationwide Children's.

Most consumers would prefer to buy products from nearby stores. Shoe Carnival Inc., an Evansville, Indiana-based specialty footwear retailer with 404 stores, is responding to that preference with a new local marketing initiative.

Shoe Carnival has implemented the SIM Partners Velocity local marketing automation platform, to scale local search marketing in an effort to drive incremental in-store traffic and sales, as well as improve the overall customer experience.

Pervasive online price comparisons, the growing popularity of Amazon.com and intense omnichannel activity can be expected this holiday season, according to new consumer research by Market Track.