In-Store Media

Nordstrom revealed dramatic plans for a massive and elaborate flagship in Manhattan designed to wow residents of a city accustomed to the best retailers have to offer.

The approximately 363,000-sq.-ft. store will encompass four individual properties in the Columbus Circle neighborhood of Manhattan, along Broadway between West 57th and West 58th Streets. Slated to open in 2019, it will be the retailer’s second largest store to date (the largest, at 383,000 sq. ft., is in its Seattle hometown).

One of the major components of JCPenney's transformation strategy is getting a boost this week when the retailer launches its new Belle + Sky collection aimed at millennials.

Lane Bryant is launching a new marketing campaign aimed at women who love the skin they're in and are confident with the bodies they have.

Lane Bryant's new This Body campaign serves as a declaration and an invitation to let the world understand how this plus size woman feels about her body. The idealized smaller size body type, which is constantly referenced as the norm in the media, is simply not realistic for the vast majority of female consumers, Lane Bryant says.

Starbucks is giving customers a front row seat on the famed Las Vegas Strip.

The coffee giant has opened a 3,200-sq.-ft. location in Grand Bazaar Shops at Bally’s Casino complex. The store is unusual in that, instead of the typical tables with chairs, it offers theatrical stadium seating (for 30 to 40 people) in the center of the store and surrounding bench seating.

Lululemon Athletica will open the first U.S. outpost of the brand’s design incubator “lab” format in downtown Manhattan, in March.

It’s only the second location for the unusual concept. The first, opened in 2009, is in the company’s hometown of Vancouver, British Columbia.

Just in time for Super Bowl Sunday and Valentine's Day, Victoria's Secret's Angels are taking to the field for an epic game of football in a new omnichannel video campaign.

Retailers are always looking for new promotional opportunities and with the arrival on the Lunar New Year a mall operator in upstate New York hopes to generate shopper traffic with a range of Chinese-inspired activities.

Toys"R"Us is urging shoppers to bring in their recalled and outdated baby items during its annual Great Trade-In event next month at stores nationwide.

The event will take place at Babies"R"Us and Toys"R"Us stores Feb. 1 through Feb. 29. And, new this year, the company's Rewards"R"Us loyalty members can take advantage of early access to the in-store event beginning Jan. 29, by showing their Rewards"R"Us card during checkout.

Impulse buying is alive and well in the United States.