Target and Under Armour at SPECS 2016

Two of the nation’s leading retail companies, Target and Under Armour, are on board to offer dynamic presentations at the upcoming SPECS conference in Dallas.



Go behind-the-scenes with Target as the retailer reviews its new Open House concept, and details how a decidedly non-conventional retail space has upped the innovation ante while also providing a testing ground for future in-store innovations on a broader scale.



The Under Armour session will focus on the retailer’s exciting “Brand House” store concept, which immerse customers in the brand with an engaging and high-touch shopping experience that includes "wearables bars" and testing zones for running and jumping. Learn how the stores leverage an opportunity to tell a brand story on a much broader, and more interactive, scale than conventional retail.



For more information and/or to register for SPECS, click here.