In-Store Media

The North Face is targeted urban adventurers at its new global flagship on Manhattan’s Fifth Avenue.   The two-level, 20,000-sq.-ft. store offers an immersive brand experience that includes an interactive climbing wall, community seating and a custom embroidery service called “Lot, Stock and Barrel” that allows shoppers to personalize garments by selecting from 20 designs.   

Starbucks is bullish about its new café format, Starbucks Reserve, which will target a more sophisticated audience with premium coffees and food offerings.     The company had previously said it planned to open 500 Reserve locations globally, with the format making its debut next year. But it is looking to open as many as 1,000 locations, Bloomberg reported.

As brick-and-mortar stores race to transform themselves amid the increasing importance and influence of e-commerce, many retailers are looking to in-store digital media displays to attract and engage potential customers.      What’s more, new startups are bringing down the high cost of traffic-counting technology; making mobile marketing offers as painless as possible; and looking to virtual reality to create experiences that wow, immerse and educate consumers. Take a look at these:   

Warby Parker goes back to the future — design-wise at its new store in Seattle.   The design recalls the classic library-inspired aesthetic of the brand’s first-ever store in downtown Manhattan, and is outfitted with light oak shelving, spacious marble tabletops and brass detailing.   It also features exposed metal ceiling beams, concrete flooring and skylights.   

While digital disruption continues to stymie a good part of the industry, Sam’s Club is using the concept to its advantage.   The company’s VP of omnichannel member communication and innovation, Darshan Gad, and executive VP of operations Don Frieson, teamed up at the “Northwest Arkansas Technology Summit” event last week in Rogers, Ark., to discuss how the chain is using disruption to drive innovation.  

At a time when loyalty programs are becoming ubiquitous, Lowes Foods’ new service is breaking the mold.    The grocery chain is launching a promotional reward campaign in 75 stores across North Carolina, South Carolina and Virginia. For every $10 spent at Lowes Foods stores, customers will receive one stamp — either traditional or virtual — at checkout, good toward VIVO kitchen knives, knife blocks and cutting boards. The promotion runs until February 26, 2017.   

Yet another holiday forecast brings more good cheer to retailers.   Consumers plan to spend an average of $636 on holiday-related expenses, up 3% from what they anticipated last year, according to The NPD Group’s 2016 Holiday Purchase Intentions Survey. They are also less concerned this year about the economy spoiling their holiday fun. When asked how the state of the economy will influence holiday purchases in 2016, the 12% who said it will have a “significant impact” is down from recent years (14% in 2015, 19% in 2014).

AT&T is pulling out all the stops in San Francisco, opening its largest, most elaborate and most tech-centered store to date.   The new, two-level 24,000-sq.-ft. flagship is housed in an historic building located next to the busy and popular cable car turnaround on Powell Street. Constructed in 1908, the building has been restored from floor to ceiling back to its original Baroque architectural design.