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In-Store Media

  • Iconic accessories brand to open first New York City store

    Vera Bradley in entering the New York City market, opening a digitally-savvy flagship in Manhattan’s SoHo neighborhood.      Scheduled to open in September, the two-level, 2,700-sq.-ft. store will carry the complete Vera Bradley collection, ranging from handbags and travel items to eyewear and jewelry, and debut the brand's newly redesigned logo and store concept.    
  • Toys 'R' Us lands American Girl

    In a deal that comes right before the all-important holiday selling season, Toys “R” Us has entered into an exclusive partnership with one of the toy industry’s premier doll brands.     Mattel’s American Girl division announced a multi-year partnership with Toys “R” Us that will make the toy giant the first — and only — U.S.-based retailer to feature American Girl in-store shops.   
  • After 47 years, Florida retailer sets its sights on second location

    The story of Hy’s Toggery has been in the making for nearly half a century. What began in 1969 as a move by company founder Hy Wakstein to establish his own high-end menswear operation after 20-plus years in the industry would ultimately become a brand that has matured into one of the most respected independent clothiers in the southeast.  
  • Abercrombie & Fitch has changed. But do consumers realize it?

    From new store prototypes to merchandise changes, Abercrombie & Fitch has been investing in efforts to transform and update its namesake and Hollister brands.     Unfortunately, getting consumers to change their ideas regarding the brands is not proving all that easy, according to Columbus Business First.     
  • Coupon usage — print and digital — rises

    Consumers aren’t ready to let go of print coupons.   A majority (58%) of respondents reported using more print coupons over the past year, according to the 2016 Purse String Survey by Valassis. Thirty-eight of respondents said the same about mobile coupons and 32% are using online coupons or coupon codes more often.  
  • Kohl’s bets big on beauty

    Beauty and skin-care figure prominently in Kohl’s multi-year turnaround plan.   The retailer recently finished adding beauty departments to all its stores, the Dallas Morning News reported, and even managed to do it couple years ahead of schedule.  
  • Commentary: Showcase at Sears?

    Retail consultants McMillan Doolittle offered the following commentary regarding Sears’ plans to upgrade its apparel offerings with in-store shops dedicated to global brands new to the U.S. market.   
  • Report identifies holiday shopping challenges

    Consumers expect to spend the same or less on holiday gifts this year.   That’s according to Berkeley Research Group, whose 2016 Holiday Retail Outlook report also identified five major challenges facing retailers as they head into the holiday season.  
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