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Social Media

  • Dick’s Last Resort teams with PlayNetwork for multichannel entertainment experience

    Redmond, Wash. -- PlayNetwork on Wednesday announced a partnership with restaurant and entertainment chain Dick's Last Resort, to provide original video, social engagement and custom music programs.

    PlayNetwork said it is producing "Dick's TV," which features a lineup of original programming and product promotions.

  • Report: Leading companies must address strategy, capabilities, organization design, culture

    Boston -- A report released Wednesday by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

    The report, Marketing Capabilities for the Digital Age, presents the findings of a BCG survey of marketing executives at 31 major corporations globally and presents an overview of the digital landscape.

  • Paid Search vs. Social Media: Which One Wins?

    By Paul Cook, [email protected]

  • Lowe’s partners with social site Houzz in dream kitchen promo

    Mooresville, N.C. -- Lowe's announced that is partnering with Houzz, a social site for home remodeling and design, to offer consumers the chance to win a dream kitchen.

    As part of its marketing relationship with Houzz, Lowe's has launched the “Dream Kitchen” sweepstakes, giving customers the chance to win a dream kitchen, valued at $50,000, designed and built by Houzz's top designers and contractors with materials from Lowe's.

  • Lowe's takes new partnership to the Houzz

    MOORESVILLE, N.C. — Lowe's announced that is partnering with Houzz, a leading social site for home remodeling and design, to offer consumers the chance to win a dream kitchen.

    As part of its marketing relationship with Houzz, Lowe's has launched the “Dream Kitchen” sweepstakes, giving customers the chance to win a dream kitchen, valued at $50,000, designed and built by Houzz's top designers and contractors with materials from Lowe's.

  • Sam's Club expands Simply Right with vitamin line

    BENTONVILLE, Ark. — Sam's Club has expanded its Simply Right brand to include a line of quality and affordable vitamins, the retailer announced.

    Sam's Club said its brand, which replaces its Member's Mark line, features refined packaging and vitamins that are formulated to deliver the same benefits in a smaller pill, making it ideal for members and families who have difficulty swallowing pills, Sam's Club said. The line includes triple strength fish oil, Co Q-10 softgels, glucosamine HCl and vitamin D3.

  • Retail Social Juice Index adds 70 brands

    Albany, N.Y. -- Social media marketing agency Media Logic said Tuesday that 70 new brands have been added to its Retail Social Juice Index, bringing the total number of tracked brands to nearly 700.

    The additions, including eBay, DKNY and Zappos, creates a more comprehensive industry index and provide users with a broader competitive set for comparison, according to Media Logic.

  • Want to improve your social media reputation? Better learn to understand it first

    By Jim Singer and Mark Langsfeld, [email protected], [email protected]

    Want to read something scary? Here’s an excerpt of a review on Quiznos posted on a popular restaurant review site:

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