Sears Launches Integrated Marketing Campaign

Hoffman Estates, Ill., Sears announced on Tuesday the launch of a new holiday campaign inspired by the return of the Sears Wish Book catalog.

The new integrated campaign has the tagline "Don't just give a gift, grant a wish.” The initiative includes: national television and radio spots; magazine insertions for jewelry and tools; increased online media; new sears.com functionality; Wishing Hours sales promotions and sweepstakes; direct mail; circulars; public relations and catalogs.