Social Media

Walmart and the Walmart Foundation give away so much money it is hard to keep track of it all and this was certainly evident during the holiday season.

On Thursday, the company announced another round of grants totaling $200,000 to 10 nonprofits groups as part of its “12 Days of Giving” Facebook campaign. Those grants mark the culmination of an innovating corporate giving campaign that integrated social media and resulted in a total of $1.5 million being awarded to 145 organizations in all 50 states, Washington, D.C. and Puerto Rico.

Kate Berg has been name president of Collective Bias, the rapidly growing social shopper marketing firm based in Bentonville, Ark. Berg will focus on organizational development at the firm which has grown to more than 30 employees in the roughly two years since it was founded and split her time between Bentonville and New York where an expanding roster of clients include Meredith Corp. and the Duane Reade drug chain.

C’mon people. Christmas comes the same time every year and every year there are those scrambling to make last-minute purchases. Walmart is looking to appeal to this shopper segment with some interesting solutions that leverage its multichannel capabilities and give new meaning to the phrase “last minute shopping.”

The company’s Pick Up Today service was being aggressively promoted with email marketing and social media efforts to remind gift-givers products ordered online by noon on Christmas Eve would be available for pick up in store by 6 p.m.

Move over, “Like” button. There’s a new feature on the social media block that makes it easy for retailers to know what shoppers really want.

It’s a new year, and with it comes the opportunity for a fresh start for retailers as well as consumers. As in new years past, I’m inundated with a flurry of trend forecasts, surveys and predictions. One of the more interesting ones to cross my desk comes from JWT, New York, one of the world’s biggest marketing communications brands. It is the firm’s seventh annual year-end forecast of trends that will impact consumer behavior going forward.

San Diego -- Transaction Wireless announced that Sport Chalet has selected the Transaction Wireless cloud-based gift card platform to deliver personalized plastic and e-gift cards with added marketing capabilities to drive digital promotional campaigns when delivering notifications to gift card recipients.

Bentonville, Ark. -- Wal-Mart Stores said Monday that, on the eighth day of its "12 Days of Giving" Facebook campaign, it is awarding $140,000 to nine nonprofits aiding veterans, active members of the military and their families.

Over 12 consecutive days, Walmart will award a total of $1.5 million to 145 organizations in all 50 states, Washington, D.C., and Puerto Rico.

WOONSOCKET, R.I. — With Christmas less than a week away, CVS Caremark is reminding shoppers that they can find gifts and deals at their local CVS/pharmacy.