PacSun debuts social network for athletes

SAN DIEGO Pacific Sunwear Stores has launched a new online social community on Loop’d Network, a social media platform exclusively for online sports communities. According to Loop'd Network, The PacSun community (www.pacsunteam.com) will offer sponsorship opportunities to amateur surfers, skaters and snowboarders and provides a forum for them to interact with other athletes, fans and enthusiasts.

“We’ve always respected PacSun’s commitment to the action sports community, and are again witnessing this dedication as PacSun actively seeks to sponsor up-and-coming surf, skate and snowboard athletes,” said Scott Tilton, ceo of Loop’d Network. “We are thrilled to provide a sponsorship and community solution to PacSun, the country’s largest action sports retailer, so the company can connect with its customers in new and exciting ways.” 

The PacSun community will enable Pacific Sunwear to find and engage with various member of the action sports world. According to Loop’d Network, its business marketing tools, which include sophisticated Web analytics, will be used to enhance the PacSun Team community experience and measure online campaign results.

“ We’ve grown our online business by focusing on the needs of our customers and adapting our business to the latest social and technological developments,” said Stacy Clark, senior director of e-commerce at Pacific Sunwear Stores. “Our partnership with Loop’d Network is a great compliment to this approach. It provides both a platform to build a broad-reaching sponsorship program and a set of tools and services that drive community growth.”