Skip to main content

Social Media

  • Consumers want social connection with retailers

    San Diego – Consumers are using social media to connect not just with high school classmates and former flames, but with retailers. According to Interactions’ latest Retail Perceptions report, “Social Media: Invest to Impress?”, more than 75% of social media users expect retailers to have a social media presence, and 42% prefer to shop at retailers that connect with them through social media.

  • Amazon scores a basket with U.K. social shoppers

    London - Online retailing pioneer Amazon Inc. has climbed to the top of the retail social media ranks, thanks in part to the introduction of #AmazonBasket. According to the latest Retail Social Media Benchmark results from eDigitalResearch, since the introduction of the new social media shopping functionality, Amazon has added 700,000 new followers to its U.K. Twitter account in the past six months, bumping them up to second overall, just behind leaders Topshop.

  • RE-INVENTING LOYALTY

    A shopping center owner is rolling out an innovative, universal loyalty card

    Have you heard of the LOC Card?

  • Amazon hashtag tops in social shopping

    Amazon has climbed to the top of the social shopping ranks, thanks in part to the introduction of #AmazonCart and #AmazonBasket.

  • Angels are heavenly marketing for Victoria's Secret

    While other retailers try to hone their social media and omnichannel skills, Victoria's Secret is creating excitement once again the way it knows best: by announcing a new team of crystal-decorated, 6-inch-heel wearing models.

  • Feature: Hoven stays engaging with Holonis

    San Diego – Engaging consumers online seems like it should be easy – after all, virtually every consumer is actively online and using multiple social media platforms at this point. However, this also means that all of your competitors are also trying to engage the public across multiple online and social channels, resulting in a huge morass of digital noise. To stand out, retailers need to ensure their digital engagement strategy is consistent, timely and personalized.

  • Jared launches Mother's Day sweepstakes

    Jared jewelers has launched a digital promotion designed to drive traffic to its stores this Mother’s Day.

    The retailer says it is celebrating all moms this Mother's Day with the launch of the "Win One, Give One" Mother's Day Sweepstakes. Fans will have the chance to treat mom and themselves by entering online to win beautiful jewelry and a $100 Jared gift card, from now until May 3.

  • Tech Guest Viewpoint: Did Lilly for Target Generate Brand Love?

    By Sherrie Mersdorf, director of marketing, NewBrand

X
This ad will auto-close in 10 seconds