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Visa Checkout adds Dunkin’ Donuts; partners with Pinterest


San Francisco - Retailers in the U.S. including Dunkin’ Donuts, Fandango, Sundance Catalog and Williams-Sonoma will now offer Visa Checkout, the online checkout service from Visa Inc. In addition, Pizza Hut, Ticketek and Bonds will offer Visa Checkout in Australia; and Indigo, Roots, Running Room and Simons will offer the service in Canada.

Visa is also kicking off several new co-marketing and advertising campaigns. These include “Cinematic Pin” from Pinterest. This new ad format launching summer 2015 includes motion in the pin which is controlled by the user. When a user scrolls, the image moves; when a user stops, the image stops, enabling more motion-based storytelling. Virgin America and Crazy8, a Gymboree brand, will be among the first Visa partners to utilize Cinematic Pin with Visa Checkout.

Visa will also activate large-scale marketing campaigns with chains including Dunkin’ Donuts and Williams-Sonoma.

Furthermore, a recent report from comScore found that Visa Checkout shoppers convert to online buyers at a rate of 69%, and enrolled Visa Checkout customers were 66% more likely to complete a transaction than customers who must enter billing and card information in the traditional online checkout path The average order total placed with Visa Checkout was 7% higher than orders placed on retail and travel sites with other payment options.

Visa Checkout will be available in 16 markets by the end of 2015. These are: Australia, Argentina, Brazil, Canada, Chile, China, Colombia, Hong Kong, Malaysia, Mexico, New Zealand, Peru, Singapore, South Africa, United Arab Emirates, and the U.S.

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