Smart & Final launches new branding campaign

Commerce, Calif. -- Smart & Final launched a new branding campaign, which will place the ampersand ("&") -- already in the 144-year old company's name -- front and center to showcase the company's relationship with both its customers and the communities it serves.



The roll out will include print, radio, television and outdoor advertising in select markets and digital outreach now through July 3. The new campaign aims to tell the story of what the retailer has become through its growth initiatives and will highlight the company's heritage.



"Smart & Final has a rich history and commitment of inclusion. The ampersand signifies many different components of our company including the partnership between our founders Mr. Smart & Mr. Final, treating our customers like friends & neighbors and serving as a warehouse & market," said Smart & Final chief marketing officer Eleanor Hong.