Report: Candie’s uses Instagram as marketing springboard

Valhalla, N.Y. – Footwear brand Candie’s Inc., which is exclusively sold through Kohl’s in the U.S., is reportedly focusing on Instagram as a key platform for its spring/summer marketing campaign. According to MediaPost, Candies will post images of fashion blogger Shea Marie on Instagram.



Candies is focusing on Instagram due to its popularity with Millennials. The campaign will also run in print as well as on the Candie’s website, Twitter and Facebook. The company expects more than 40 million consumers to see the campaign in total.