Social Media

Barnes & Noble is debuting a strangely appropriate omnichannel promotion for a retailer who might wish it could go back to an era in which bookshops were more relevant.

Toronto – Canadian Tire Corp. is rallying around a flag that contains no controversy with a new omnichannel promotional campaign. To celebrate the upcoming July 1 Canada Day holiday, Canadian Tire has posted a promotional video on YouTube using the hashtag #FlyYourCdnFlag.

Canadian Tire is encouraging consumers to post photos and videos on social networks such as Twitter, YouTube and Instagram using the #FlyYourCdnFlag hashtag.

Save Mart Supermarkets is revving up its marketing efforts with a multi-year agreement to co- sponsor the annual NASCAR Sprint Cup Series race at Sonoma Raceway.

Save Mart Supermarkets’ status as either title or co-title sponsor of the annual Cup event in Sonoma is one of the longest runs in all of NASCAR Cup racing. The new agreement is for five years, extending through 2020. First partnering with the raceway in 1992, Save Mart will celebrate its 25thanniversary as a race sponsor in Sonoma in 2016.

GameStop is kicking off summer in a big way with a five-week Twitter contest aimed at increasing customer engagement.

The contest, called #SummerAtGameStop, is a five-week contest series designed for gamers to share their personal stories on how video gaming brings fans together to create unique friendships and lifelong relationships. The program encompasses five themed weeks: Never Met, Romance, Reunited, Game Night, and Rematch.

Grapevine, Texas – GameStop Corp. is giving gamers a chance to share stories of how video games have enhanced their personal lives via social media in a five-week contest running through July 27. The contest, called #SummerAtGameStop, encompasses five themed weeks of Never Met, Romance, Reunited, Game Night, and Rematch.

Bloomington, Minn. – Malls have long been physical spots for consumers to socialize, and Mall of America is trying to extend that social aspect into the digital space. The 500-plus-store, nearly five million-sq.-ft. shopping center is using the Geofeedia location-based social media monitoring platform to actively engage customers and gain better understanding of what they are discussing and doing while visiting the mall.

With the advent of social media came an outburst of sharing content, expressing opinions and increasing expectations. And in an industry where brands and fashion houses were once responsible for creating trends, consumers are now taking the reins. They’re turning to social channels to chat with other shoppers and share likes, dislikes and the next best thing – which is often changing as fast as the social conversation.

Amazon.com has come up with another new and exciting way to keep its brand out in front of potential customers.

The e-commerce giant has put a so-called Treasure Truck on the streets of Seattle. Each day the “Treasure Truck cruises to different neighborhoods loaded to the gills with one amazing item you won’t want to miss,” the company says. Photos on social media show the truck has a sign that says, "What's on the truck today?"