Wounded Warriors benefit from grocer’s commitment

The parent company of Winn-Dixie, BI-LO and Harveys said all profits generated at its nearly 800 stores on July 4 will be donated to the Wounded Warrior Project.

The project’s Independence Program is designed to help warriors who need to rely on their families and friends for support due to injuries they have suffered, such as brain injury, spinal-cord injury, or other neurological conditions. Individualized plans are created with goals to provide a future with purpose at no cost to the warriors or their support teams.

“Winn-Dixie, BI-LO and Harveys operate in states with some of the highest Active Duty military populations in the United States,” said Ian McLeod, CEO and president of Southeastern Grocers. “While we recognize on Memorial Day those soldiers who paid the supreme sacrifice and give thanks to those who have served on Veterans Day, the sacrifice and needs of those who are severely injured visibly or invisibly is not necessarily fully understood. I am honoured that we are running this program and am thankful to the military men and women and their families for their service and sacrifice.”

Simply by shopping at BI-LO, Harveys and Winn-Dixie on Independence Day, customers will help support those who serve and sacrifice for our nation.

“Continuing our work with BI-LO, Harveys and Winn-Dixie in the spirit of supporting our lifelong commitment to serving our nation’s veterans is exciting,” stated Steven Nardizzi, CEO of Wounded Warrior Project. “Dedication to our injured service members is evident in the sincere efforts of companies like Southeastern Grocers, and the support we will be receiving from them is vital to our mission to honor and empower our Wounded Warriors, and Independence Day is the perfect time to celebrate.”

The more customers shop, the more they donate. Other ways in which customers can support the cause include:

• By donating generously during checkout between Wednesday and Sunday July 1-5.

• By proudly wearing the “I Donated” sticker that cashiers will hand out on July 4 to all customers to encourage friends and family to do the same.

• By liking, following and sharing BI-LO, Harveys and Winn-Dixie Facebook posts and Twitter feeds with #AllForHonor.

• By honoring a veteran or service member by posting a dedication on a special Facebook page, www.facebook.com/allforhonor.

Southeastern Grocers LLC, parent company and home of BI-LO, Harveys and Winn-Dixie grocery stores, is the fifth-largest supermarket chain in the U.S. and the second-largest conventional supermarket in the southeast based on store count. The company employs nearly 72,000 associates who serve customers in approximately 790 grocery stores, 143 liquor stores and 527 in-store pharmacies throughout the eight southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.