Cold Stone Creamery gets social with sharks

Scottsdale, Ariz. - Cold Stone Creamery is partnering with the Discovery Channel to promote its “Shark Week 2015” TV programming event through July 14. As part of the promotion, Cold Stone is holding a social media contest where one winner will win a trip for four to the Atlantis Paradise Island Resort in the Bahamas.



To enter, customers can share a picture of their Shark Week promotional ice cream items on Facebook, Twitter or Instagram using #sharkweekfrenzy. Cold Stone Creamery and the Discovery Channel will also host a Twitter chat on July 2 about shark and ice cream trivia. Participants will have an opportunity to win Cold Stone Creamery gift cards and Shark Week gift items for their answers.