Canadian Tire rallies around the flag with omnichannel campaign

Toronto – Canadian Tire Corp. is rallying around a flag that contains no controversy with a new omnichannel promotional campaign. To celebrate the upcoming July 1 Canada Day holiday, Canadian Tire has posted a promotional video on YouTube using the hashtag #FlyYourCdnFlag.



Canadian Tire is encouraging consumers to post photos and videos on social networks such as Twitter, YouTube and Instagram using the #FlyYourCdnFlag hashtag.