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  • Walmart empowers women with digital initiative

    Walmart is taking an innovative approach to empowering women with the unveiling of a new a new digital initiative designed to support the advancement of women leaders at Walmart and women worldwide.

  • Orange Door campaign a hit at Home Depot

    The Home Depot has come one step closer to eliminating youth homelessness in Canada after sponsoring an inventive in-store campaign.

    By purchasing a paper door for $2, Home Depot customers in Canada raised $1,253,370 toward the goal of ending youth homelessness in that nation. Donations will go to support housing and life-skills development programs such as counselling, financial literacy, and employment preparation to give youth the practical tools they need to live to their full potential.

  • Staples adds Jonas juice to student initiative

    Staples is injecting a little bit of boy band starpower into its latest promotion aimed on supporting education.

    The retailer is building on its decades-long support of teachers, students and education with a $10 million pledge to support Think It Up, a program launched by the Entertainment Industry Foundation. Think IT Up is a new movement created to inspire students to pursue their passions through student-powered, teacher-led learning projects with support from Staples for Students.

  • New website offers big discounts for product reviews

    Athens, Ga. -- Say hello to Snagshout, a new website that offers shoppers a discount in exchange for a review.

    The site, which launched on Wednesday, offers deep discounts on a wide range of retail products for purchase, use and review. It connects shoppers looking for deals with merchants looking to gain traction with new items on Amazon.  

  • Tech Guest Viewpoint: Four Tips to Drive Offline Sales

    Advertisements and valuable content can bring your audience to your website, but what is driving them to your store? Even though customers are able to view and purchase items online, more than 90% of consumers are still more inclined to buy at a physical location.

    Some techniques — like direct mail and business cards — are old-fashioned ways of driving your offline sales, but modern strategies are offering more advanced techniques for connecting with your consumers digitally. Keep up with your audience and build on-site relationships with these four tips.

  • Four Trending Retailers to Watch

    New York -- Blue Apron. Dollar Shave Club. Real Real. Honest Company. All start-ups, all relative newcomers to the retail scene,  and all generating big buzz and sale increases — enough to place them among the top 20 fastest-growing e-retailers in a recent survey. What’s more, they are all pure players (at least for now).

    Here’s a brief snapshot of these four up and comers:
     

  • Back to school spending under way

    Although summer vacations have just begun for many schoolchildren, parents already have back-to-school shopping on their minds.

  • How Starbucks beats the cost of living

    Seattle – Although coffee prices are on the wane, Starbucks Corp. is facing rising wage and rent expenses. The retailer is passing at least some of those costs along to the consumer with higher prices on some beverages.

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