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  • Mission accomplished? Amazon touts Prime Day triumph

    Amazon.com didn’t give much in the way of details about its sales on Wednesday, but the retailer said members shopped at record rates during its first ever Prime Day.

  • Staples' back-to-school blitz continues

    The latest back-to-school promotion from Staples includes deeper discounts, a free trip to California for 50 students, and a new TV advertising campaign.

    “This is our 29th back-to-school season at Staples. We’re using or knowledge and expertise to help parents, students and teachers get 110% ready for school with our lowest price guarantee,” Parneros said. “Whether shopping on Staples.com or in our stores with our amazing associates, Staples makes it easy to shop for students in elementary school through college.”

  • Target crosses channels to meet school shopper needs

    Minneapolis – One way Target is trying to make shopping for school supplies hassle-free is with the School List Assist online hub. Currently in beta, School List Assist offers a curated assortment of the most common K-8 supplies on the list. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.

  • The new face of denim at Express

    Express has recruited a new supermodel to serve as the face of its fall 2015 denim collection.

    U.S. supermodel Karlie Kloss will star in the retailer's "Fit for You" advertising campaign photographed by Lachlan Bailey and styled by Claire Richardson. The official campaign launches July 2015 in print, digital, in-store, and on social media.

  • Online beauty retailer Birchbox delving deeper into offline

    New York -- Online beauty subscription retailer Birchbox is plunging deeper into brick-and-mortar retailing — and it is seeking customer input to help guide its decision.

  • Rue La La cottons to Molly Sims

    Boston – Rue La La is adding some celebrity appeal to its omnichannel partnership promoting cotton. Actress, model and author Molly Sims is the new face of its "Cotton. It's Your Favorite for a Reason" campaign with promotional group Cotton Inc.  

  • Bratz are back in exclusive with Toys “R” Us

    A revamped lineup of the heavily litigated, occasionally controversial and highly profitable line of Bratz dolls has returned to retail.

    MGA Entertainment announced that the Bratz – Cloe, Yasmin, Sasha and Jade – would return to store shelves this summer. To give fans of the brands the opportunity to reserve their doll of choice, MGA partnered with Toys "R" Us to offer an exclusive online pre-sell of the new core collection. Until July 25, the public will be able to purchase Bratz dolls on the Toys"R"Us website and receive a free gift.

  • Walmart empowers women with digital initiative

    Walmart is taking an innovative approach to empowering women with the unveiling of a new a new digital initiative designed to support the advancement of women leaders at Walmart and women worldwide.

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