Social Media

Stride Rite is revamping its brand platform to implement product and service improvements, including an exclusive line of footwear at Target.

New York & Company has recruited an Oscar-winning actress and singer to be the new face of its Soho Jeans Collection. 

The retailer has named Jennifer Hudson to appear in an in-store, print, digital and social (#ItJustFits) marketing campaign wearing the New York-designed denim line that is inspired by a downtown Soho attitude. The new Soho Jeans Collection and Jennifer Hudson hit stores on July 22.

San Jose, Calif. – While Amazon.com may be happy about its exact sales performance during its July 15 Amazon Prime Day sales event, social media response probably did not meet Amazon’s expectations.

Macy’s is ready to help students put their best (fashion) foot forward this autumn with an omnichannel approach to back-to-school.

Amazon.com didn’t give much in the way of details about its sales on Wednesday, but the retailer said members shopped at record rates during its first ever Prime Day.

Minneapolis – One way Target is trying to make shopping for school supplies hassle-free is with the School List Assist online hub. Currently in beta, School List Assist offers a curated assortment of the most common K-8 supplies on the list. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.

Express has recruited a new supermodel to serve as the face of its fall 2015 denim collection.

U.S. supermodel Karlie Kloss will star in the retailer's "Fit for You" advertising campaign photographed by Lachlan Bailey and styled by Claire Richardson. The official campaign launches July 2015 in print, digital, in-store, and on social media.

New York -- Online beauty subscription retailer Birchbox is plunging deeper into brick-and-mortar retailing — and it is seeking customer input to help guide its decision.