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Gap ramps up omnichannel initiatives in time for holidays


SAN FRANCISCO — Gap Inc. is looking to make shopping as easy and convenient this holiday season– regardless of whether shoppers prefer to shop online, in stores or on their mobile device. Plans include the launch of an online Wish List tool that allows shoppers to create a list of most-wanted items from across all five of the company’s brands: Gap, Banana Republic & Banana Republic Factory Store, Old Navy, Athleta and Piperlime.

Shoppers can share their Wish List via Twitter, Facebook or email. Shoppers in the U.S. can add up to thirty items – across a mix of the brands – to their Wish List while shopping online at each brand’s respective e-commerce site or mobile site.

In other initiatives, Gap is rolling out free Wifi into more than 1,100 Gap, Gap Factory, Banana Republic & Banana Republic Factory Stores, Old Navy and Athleta U.S. stores this holiday season. It also is making its Reserve in Store service, currently available to customers in all Gap and Banana Republic stores across the U.S., available in most Athleta stores starting later this week.

With the service, shoppers can place their favorite items on hold with the click of a button and have them waiting for them at the local store of your choice. Customers can reserve up to five items per day and have them held in a convenient area of the selected store until the close of the next business day.

The retailer also is rolling out its Order in Store service across about 1,000 U.S. Gap, Banana Republic, Old Navy and Athleta stores.

With Order in Store, select store associates are armed with mobile devices and can instantly assist customers in ordering exactly what they want – all with the touch of a button.

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