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Citizen Watch flagship combined digital elements with sustainable design


LYNDHURST, N.J. -Citizen Watch Company of America opened its first-ever global flagship, in Times Square, New York City.

The 1,300-sq.-ft. foot store is designed to appeal to amateur and serious watch enthusiasts alike, with interactive and hands-on displays and exclusive offerings, Multiple 360- degree cases allow for shopping from either side of the case and provide easy movement throughout the store.

Interactive display monitors and a “Co-Authorship” wall featuring prominent bloggers' interpretations of Citizen product offerings will take the consumer experience to a new level.

Visitors can also sign in on the "Citizens of the World" guestbook and create their own digital "Passport" to share with friends. Call outs on Citizen's social media will be found on monitors throughout the store as well as the dynamic LED canopy on the store front. Interactive displays in the Citizen Watch store will be ever changing with contests and engaging content.

Powered by any type of light, Citizen watches never need a battery. Furthering the brand's concern for the environment, eco-friendly Shou Sugi Ban-treated wood elements throughout the store. (The process involves charring the wood, cooling it, cleaning it, and finishing it with a natural oil. This wood is fire retardant and can last up to 80 years without the use of toxic chemicals.)

The fabric draped layered ceiling is reminiscent of a Japanese silk lantern and not only pays homage to the brand's Japanese heritage, but also serves as an artistic representation of its proprietary Eco-Drive technology. In Eco-Drive powered watches, light travels through the watch crystal and transparent watch dial until it reaches the power cell where it is charged. In the store the light form the ceiling travels through the 3 semi-transparent fabric layers to illuminate the showcases and displays.

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