Retailer Campaigns

Nordstrom is welcoming its newest retail curation — one that is centered on wellness.   The department store chain is creating an experience around goop, the modern lifestyle brand founded by Gwyneth Paltrow, through its Pop-In@Nordstrom concept — an ongoing series of themed pop-up shops. Pop-In@Norstrom, which was developed and curated by Olivia Kim, VP of creative projects at Nordstrom, is designed to feature a different brand of new, often exclusive merchandise every four to six weeks.   

Canada’s Aritzia Inc. is expanding its Chicago footprint as it targets both brick-and-mortar and online expansion.    The fashion retailer will open a flagship on Rush Street in Chicago this fall. The Vancouver, British Columbia-based company already operates a store in the Windy City, at Water Tower Place.    

Rent the Runway, a disruptor in traditional formal wear category, is now a leader in the paid search advertising category.  

Food Lion has announced a $110 million investment in its stores as part of its ongoing remodeling initiative.      The chain announced it will remodel 71 stores in the greater Richmond, Va., market in 2017. Looking to make shopping easier and more affordable for its customers, the grocer said it will make a $110 million investment that includes remodeling the Richmond-area stores, additional price investments throughout the year and investments in associates and the community through its hunger relief initiative. 

Target Corp. is celebrating the highly-anticipated release of a popular video game with some fun in-store flourishes.       

Under Armour has brought its experiential “brand house” store concept to downtown Detroit.    The three-floor, 17,000-sq.-ft. space reflects the company’s roots in Baltimore and also pays homage to the history and spirit of Detroit. The design uses athlete imagery and product installations to convey an immersive brand experience and inspire customers.   

Lids Sports Group is giving its fans something to cheer about.   In addition to unveiling Access Pass, Lids’ new rewards program that features exclusive deals and invitations to once-in-a-lifetime experiences, the retailer also launched a new mobile app to keep members instantly connected to their account.  

The  retail community has had a curious relationship with the Ivanka Trump brand over the last year or two. Some prominent brands proudly display her clothing, shoe and accessories lines. Others carry it, but really don’t highlight it too much, and some have decided  to drop it all together.