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Retailer Campaigns

  • Smaller, local merchants bring new energy to shopping centers

    Malls and outdoor centers are increasingly seeking out small and local merchants to help them stand out from the competition.   Kimco, for example,  has expanded a program that offers small businesses one year of free rent and reduced property charges, CNBC reported.  Originally started in California four years ago, the program has since been expanded to centers in 19 states.    

  • Walmart shows shoppers a good time

    Long dependent on low prices to draw customers to stores, Walmart is trying a new traffic-boosting tactic: fun.

  • eBay promotion puts customers in charge

  • Grocer to debut new store brand

    Brookshire Grocery Co. is expanding with a new neighborhood format.    The Tyler, Texas-based supermarket operator will open 26 locations this summer under its new Spring Market banner. The stores will be on the sites of former Walmart Express stores that Brookshire is in the process of acquiring. (The acquisition is scheduled to close in July.) The locations range from southern Louisiana to west Texas.  

  • Study: Five ways to target millennial shoppers

    Retailers often treat millennials like some sort of marketing Holy Grail, but there may be some simple ways to boost revenues from this emerging consumer generation.

    According to a new study from online marketing platform provider Cue Commerce, “Consumer Moments of Truth,” the 80-plus-million shoppers who are part of the millennial generation can be categorized into the following five broad shopping personas.

  • Merchandise with Meaning

    Image Courtesy: news.nike.com

  • Tech Bytes: Why Aren't Customers Buying Social Buy Buttons?

    Consumers love to shop and love using social media, but somehow the two passions are not connecting.
     
    Twitter, which has been piloting an embedded buy button in tweets since September 2014, is abandoning the effort. Recent studies from Forrester and GlobalWebIndex indicate generally low consumer usage rates for social buy buttons, which are also offered by platforms such as Pinterest and Instagram.
     

  • Pandora extends Synchrony financing agreement

    Synchrony Financial will continue to offer consumer financing to Pandora Jewelry customers.

    The two companies have announced a multi-year extension of their consumer financing program agreement. The program, which began in 2011, will continue to provide Pandora shoppers with access to a range of payment options through the Pandora Preferred card program. Special financing will be available at select concept stores nationwide.

  • Rue La La readies pop-up shop

    Cotton lovers in the Boston area have a two-day opportunity to shop an in-store collection before it becomes available online.
     
    Rue La La has partnered with promotional group Cotton Inc. for a second year. To kick off the collaborations, the brands will launch a custom-developed pop-up shop. The co-branded #SummerofCotton pop-up shop will be located on Newbury Street in Boston for two days, June 4-5.
     

  • Five redevelopment strategies for an evolving industry

    At a time when the world of commercial real estate continues to evolve in new and different directions, many traditional malls find themselves at crossroads. To survive, mall owners and operators must make significant and sometimes dramatic changes in order to remain commercially relevant and financially viable.
     

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