Retailer Campaigns

Big mall operator Macerich began thinking in earnest about Holiday 2020 during the summer when it became clear it would be a holiday season like no other.

Giant Eagle is bringing its loyalty offering to new heights with the initial rollout of a program called myPerks.

A new study reveals a substantial jump in the number of consumers shopping Amazon on Prime Day, with implications for the 2020 holiday season.

A Canadian department store giant is partnering with stars of the hit sitcom “Schitt’s Creek” in a new omnichannel holiday promotion.

Kohl’s Corp.’s holiday promotion plans include an emphasis on social media and virtual experiences — and TV activations with Disney. 

E-commerce platform Shopify is integrating shoppable TikTok videos.

There will be no miracle on 34th Street this year – at least not at Macy’s Herald Square flagship in New York.

Gap Inc. is asking consumers to dream of a better future.

Canada Goose Holdings Inc. is shuttering its stores in the U.S. on Nov.3 to make sure its employees have time to vote.

The leading media company serving Hispanics in the U.S. and Puerto Rico is giving its television viewers the chance to shop while they watch their favorite shows.