Retailer Campaigns

Facebook is expanding its “Live Shopping” offering with a new promotion scheduled for Fridays this summer.

Federal Realty Investment Trust, developer of notable town center projects like Assembly Row outside of Boston and Santana Row in San Jose, is looking to energize its properties with new retail blood.

H&M has launched its first — and a unique — rental service in the United States.

L Brands has opted to spin off Victoria’s Secret rather than sell it. 

Walmart is partnering with a non-profit and a kids’ TV show to inspire healthier eating for families.

Lowe’s Cos. is tapping into the booming market for home décor.

Target Corp. is going green this spring.

BJ’s Wholesale Club is stepping up its promotional efforts with data-driven marketing.