Athleta snags a superstar — from NikeAthleta brand is giving the most decorated gymnast in World Championship history her own performance wear line and a platform to speak up for other female athletes and women in general. Survey: Influencers have little influence on consumer trustRetailers looking to build brand trust with consumers should focus on the experience they provide, rather than celebrity endorsements. Macy’s taps Nickelodeon vet to head up iconic parade, fireworks and other events Macy’s has brought on an experienced producer to lead its branded entertainment events. Patagonia donates to fight for voting rights in Georgia; asks more CEOs to step up Patagonia is once again showing its activist stripes — and it wants other companies to follow suit. Lowe’s celebrates spring – all April and across channels Fans of spring have a month of themed omnichannel events to look forward to at Lowe’s. Tim Hortons invests $64 million in Canadian tech, menu items Tim Hortons is funding digital innovation as part of its Canada-focused “Back to Basics” program. Walmart in deal with Project Runway judge to oversee its elevated fashion brands Walmart has brought on a well-known designer to help pump up its fashion credentials. Target launches its first private crafting brand in more than 10 years Target Corp. is moving onto Joann’s and Michael’s home turf with the newest addition to its growing owned-brand lineup. Survey: COVID-19 puts a dent in impulse purchases Customers have become less likely to make impulse purchases since the outbreak of COVID-19. Little Caesars targets Tampa Bay area for store expansion Little Caesars sees plenty of opportunity to grow in the Tampa market. First Previous 40 41 42 43 44 Next Last
