The leading media company serving Hispanics in the U.S. and Puerto Rico is giving its television viewers the chance to shop while they watch their favorite shows.
NBCUniversal Telemundo announced the launch of Shop Telemundo, an interactive shopping experience that brings viewers products through an online marketplace of more than 50 retail partners across multiple categories including home, fashion, beauty and more. Using their smartphone camera, viewers can scan an NBCU code to purchase highlighted products they see on Telemundo shows.
Shop Telemundo will span across the network’s television, digital, editorial and social platforms and provide viewers the opportunity to shop through English and Spanish-language content experiences. The interactive platform will kick off with a series of editorial pieces focused on celebrity trends, seasonal inspirations, specially curated gift guides and more.
“With over $1.5 trillion in buying power, Hispanics have emerged as one of the most powerful and influential consumers in the U.S.,” said Romina Rosado, senior VP of entertainment & content, NBCUniversal Telemundo Enterprises, a division of NBCUniversal. “With Shop Telemundo, we are enhancing the viewer experience with a new layer of engagement that allows fans to interact with their favorite content, while driving results for retailers and partners.”
Across the board, Hispanics are more likely to shop with mobile devices, use mobile payment services, and purchase big-ticket items online, according to the company.
“Telemundo is a trusted cultural connector with its passionate viewers at the center,” said Josh Feldman, executive VP, head of marketing & advertising creative, NBCUniversal. “And, as retailers in every sector are looking for new ways to engage with consumers, our innovative tools provide a new avenue for commerce.”
Shop Telemundo is powered by NBCUniversal’s suite of content and commerce tools, including NBCUniversal Checkout and Shoppable TV.