Retailer Campaigns

Shopko is leveraging social media to tout its expanded brand assortment. The retailer is holding an eight-week Facebook giveaway offering participants a chance to win prize packages featuring some of the national brands it carries.

Now through March 28, customers can enter to win a Rachael Ray cookware set, Dyson upright vacuum, SodaStream, Keurig coffee maker, Crock Pot, Ninja kitchen system, KitchenAid stand mixer or Shark steam mop.

San Francisco -- The Levi's brand has chosen a customized advertising agency model. Effective immediately, the Levi's brand will transition to a combined agency team from Draftfcb Worldwide and The House Worldwide to deliver global marketing, creative and strategic support.

London – Topshop/Topman plans to open a 40,000-sq-ft. flagship store on Fifth Avenue in New York. The new Manhattan store will be located on the corner of 49th Street, and is adjacent to the Rockefeller Center.

Canton, Mass. -- For the eighth consecutive year, Dunkin' Donuts has been ranked number one in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index. Dunkin' Donuts was also ranked number one in customer loyalty in the packaged coffee category for the second consecutive year.

St. Petersburg, Fla. -- The United Entertainment Group (UEG), a global entertainment and marketing agency, has been chosen by HSNi to become its marketing partnership agency of record.

As part of the deal, UEG and its partner UTA (United Talent Agency) will utilize its combined presence in Hollywood and on Madison Avenue to build upon HSNi's ongoing foray into integrating entertainment and retail by building partnerships that consist of celebrity brands, music platforms, television and film collaborations, and like-minded brand partnerships.

As we look back on the first-ever outdoor cold weather Super Bowl, there are several lessons digital retailers can take away from how the NFL, Denver Broncos and Seattle Seahawks all prepared for what many said was an impossible or foolish undertaking. Some of the same steps these entities took to ensure a successful experience playing the Super Bowl is subfreezing conditions apply to retailers ensuring a successful digital experience for their customers, regardless of naysayers.

Flexibility Keeps Things Running

Houston - Shell has launched “How I FRN,” a contest that invites consumers to submit a photograph or video via Instagram or Twitter that represents the individual's experience with the Shell Fuel Rewards Network (FRN) loyalty program.

Pet360, a leading network of digital resources for pet owners, has appointed Jon Roska as VP of strategic partner development.

In this role, Roska will oversee the development and execution of strategic programs that help brands connect with pet owners in new ways. Roska founded the company's longest-standing Web property — PetFoodDirect.com — in 1997 and most recently served as Pet360's VP of merchandising.

Littleton, Mass. -- Preliminary unaudited revenues for Dover Saddlery during the fourth quarter of fiscal 2013 exceeded revenues in the fourth quarter of 2012 by 13.8%, increasing to approximately $30.3 million. Revenues from the retail channel increased 22.6% to approximately $13.1 million and revenues from the direct channel increased 7.8% to approximately $17.2 million.

The opportunity to win a $100 gift card and appear in a television commercial is being used by Meijer to entice parents to upload photos of their kids to the retailer’s Facebook page.

As part of a contest called “Star with Sandy,” Meijer is giving customers until February 6 to submit photos of their kids or themselves when they were young riding a mechanical horse named “Sandy” that can be found at each of Meijer’s 204 stores in five Midwestern states.