Retailer Campaigns

As consumers head to retail stores this spring to purchase mowers, chain saws, generators, blowers, trimmers, power washers and a host of other small engine equipment, they will see an important ethanol fuel message from the Outdoor Power Equipment Institute (OPEI), an international trade association representing 100 small engine, utility vehicle and outdoor power equipment manufacturers and suppliers.

The message to 'Look Before You Pump' will help consumers protect their outdoor power and small engine equipment investments.

Clinton Township, Mich. — The Mall at Partridge Creek, in the Detroit, metropolitan region, has named Melissa Morang marketing and sponsorship director. Morang will develop public programs, events and community relations for the center.

Morang returns to metro Detroit after spending the past year in the Grand Rapids area working in Meijer’s corporate office on marketing strategies for the retailers soft lines division.

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

More momentum for Pinterest and the emergence of social shopping are among the top social media trends that research and analytics firm Blueocean Market Intelligence predicts will impact the retail industry this year.

The firm analyzed the online sales data of the nation’s top 100 retailers from September through December 2013 as part of an ongoing global study assessing the business impact of top retailers social media efforts in a report called, “Social Media Effectiveness Index for Retailers”

The Container Store is marking Valentine’s Day with the launch of its Employee First Fund — an employee assistance fund that will provide grants to employees experiencing unforeseen emergencies, a major medical situation, a catastrophic event or other challenges in life that they are not financially prepared to handle.

For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.
 
The company is offering exclusive opportunities to meet and greet a variety of musicians at the festival, which will take place from 10 a.m.-7 p.m. Sunday, March 9.

The Integer Group, a leading global promotional, retail and shopper marketing agency, has named Todd Miller as SVP/executive creative director.

Grand Rapids, Mich. – Meijer is launching a major initiative to upgrade its fashion offerings. The omnichannel initiative includes regional advertising in national fashion magazines, the distribution of a spring Look Book, and the use of social media, including Instagram, as well as a new website, meijerstyle.com.

Meijer’s style team is led by Lynn Hempe, the retailer's group VP of softlines, and includes her buying team and input from fashion advisor, Mariana Keros,

Stein Mart is unveiling an exclusive home collection by London-based interior designer and decorator Nina Campbell Friday, Feb. 14.

Nina Home by Nina Campbell will be available in 200 Stein Mart locations and on SteinMart.com.

To launch a new big and tall menswear line Macy’s drafted the biggest and tallest person it could find — Shaquille O’Neal.