Retailer Campaigns

Canada’s leading food and drug retailer Loblaw Companies is highly regarded for its private label prowess and now its President’s Choice brand is the focus of the most ambitious marketing initiative ever.

Brooklyn, N.Y. -- Home furnishings retailer West Elm will make its Michigan debut when it opens a store in downtown Birmingham, on Oct. 2.

The 15,000-sq.-ft. plus store will feature a curated selection of products made in Michigan, part of West Elm’s Local initiative. The initiative, launched this year, taps into local entrepreneurship by empowering the teams in West Elm stores to find area makers and designers, building and nurturing a creative network that celebrates craftspeople and differentiates the brand with regional assortments.  

New York -- ICA Sweden has signed a licensing agreement with Starbucks Coffee Company to open Starbucks retail stores in the grocery store channel in Sweden. The cafés will be operated by ICA according to the Starbucks licensing concept and under the Starbucks brand.

Initially, the plan is to open three Starbucks retail stores during 2015. These will then be evaluated before a decision is made on the possible establishment of more cafés.

San Jose, Calif. – EBay Inc. is releasing the EBay Enterprise Commerce Marketing Platform, a new omnichannel engagement suite that will enable marketers to drive and optimize one-to-one commerce at scale. Designed and built from the ground up, in strategic partnership with FICO, a predictive analytics and decision management software company, the platform combines the commerce insights, demand generation delivery technologies and intellectual property of EBay Enterprise with FICO’s analytics technologies and products.

This fall, T.J.Maxx is partnering with Erika Christensen and designer Jenn Rogien, who has made headlines for her wardrobe curations for hit TV series such as “Girls” and “Orange Is the New Black,” for a new ad campaign revolving around a woman’s style.

Six of the nation’s largest food companies and the Walmart Foundation are appealing to Americans with an innovative digital campaign to direct $3.7 million in donations to food banks.

Grapevine, Texas – GameStop Corp. plans to exit the Spanish market by selling some stores there to U.K.-based video game retailer Game Digital plc, and closing the remaining locations. Under the terms of this proposed agreement, GameStop will transfer ownership of a portfolio of GameStop stores located in Spain with the remaining retail sites winding down in 2014.

GameStop will work closely with Game to ensure a smooth transition and continued support for all of GameStop’s customers in Spain.

Copper Fit on Monday announced that retired NFL quarterback Brett Favre will serve as the company's brand ambassador. Favre made his debut as a Copper Fit brand ambassador in the commercial, “Life After Football” that began airing nationwide in September, the company stated.
 
“I live with muscle and joint soreness every day,” Favre said, reflecting on his life in the NFL while working on his farm in Mississippi. “But life after football can be just as tough. For knee and elbow support, I choose Copper Fit.”