Retailer Campaigns

Helping small business owners and consumers achieve peak performance is the premise behind a new branding initiative at Office Depot called, “Gear Up For Great.”

Los Angeles -- Fast-casual pizza franchise PizzaRev kicks off 2015 with the opening of the chain’s 20th location in just over two years. The new restaurant will open in La Habra, California, one of eight locations scheduled to open in first-quarter 2015. The upcoming expansion will include entrance into four new markets: Bakersfield, San Diego and Santa Barbara in California, as well as Sioux Falls, South Dakota.

After a successful collaboration with the NFL last year, Bloomingdale's is turning its eye to the basketball court by teaming up with the NBA for the 2015 All-Star Game.

Bloomingdale's will set up 16 basketball-inspired pop-up shops at its stores across the country and on bloomingdales.com/nba. The store will offer fans retro-era jerseys, vintage graphic T-shirts, accessories from brands like Mitchell & Ness, Sportique, #BEENTRILL#, and Stance, and a special bomber jackets designed by Mark McNairy.

Target is stepping up its efforts to attract new parents to its stores with a new partnership, educational classes and a social media campaign.

Bump Club and Beyond, the nation's largest social event network for new moms, is partnering with Target to present a national series of events designed to help expectant and new parents learn the "basics" of bringing up baby.

Retailers will hear a lot about innovation at the National Retail Federation convention this year, but the most innovative thing many will see is the trade group’s latest effort to elevate the industry’s profile.

Lowe’s is teaming up with a key supplier to engage a new generation of shoppers with a multifaceted initiative that involves in-store and social media elements.

Tool manufacturer Dremel will be offering a series of in-store clinics at Lowe's to help families design and build a race-worthy Pinewood Derby Car. With the help of Dremel tools and accessories, participants will learn how to create a winning derby car without an elaborate set of tools.

Target shoppers looking for the next big thing in fashion are in for a splash of color and bold prints from the retailer’s next design partner.

Target has announced it is collaborating with American resort wear brand Lilly Pulitzer on a limited-edition collection featuring 15 exclusive prints, which are original works of art.

Ace Hardware is set to launch a “Free Store Pickup” program this April and has chosen PGA tour player Hunter Mahan to serve as pitchman for the omnichannel initiative.

The deal with six-time winner Mahan marks the first time the nation’s largest hardware cooperative has teamed with a professional athlete on an endorsement deal.