Bloomingdales teams up with NBA

After a successful collaboration with the NFL last year, Bloomingdale's is turning its eye to the basketball court by teaming up with the NBA for the 2015 All-Star Game.

Bloomingdale's will set up 16 basketball-inspired pop-up shops at its stores across the country and on bloomingdales.com/nba. The store will offer fans retro-era jerseys, vintage graphic T-shirts, accessories from brands like Mitchell & Ness, Sportique, #BEENTRILL#, and Stance, and a special bomber jackets designed by Mark McNairy.

"Bloomingdale’s is thrilled to infuse the excitement of the NBA All-Star Game in-stores and online through a variety of ways,” said Frank Berman, Bloomingdale's executive vice president of marketing. “We saw the opportunity to tap into the basketball community’s love for fashion with our own through close collaborations, merchandise, visual displays, and special events, to celebrate this iconic event with fans and shoppers while supporting Mentoring USA. Having a presence in both Bloomingdale's stores and online is a unique and exciting way to celebrate this year's NBA All-Star Game and connect with new and existing style-centric fans."

The Bloomies-NBA partnership will also feature a charity auction — offering tickets to events surrounding the All-Star game, tickets to the game itself, NBA merchandise and a Bloomingdale's shopping spree. All proceeds will benefit Mentoring USA, which provides supportive relationships for youths aged seven to 21.

The 2015 NBA All-Star Game will take place at Madison Square Garden in NYC on Feb. 15.

Essentials for NBA All-Star 2015 can be found at Bloomingdale’s locations and on bloomingdales.com/nba from now until game time on Feb. 15.