Retailer Campaigns

Field & Stream is celebrating the opening of its new store in Erie, Pa., June 13 with an omnichannel promotion. The promotion centers around the first-ever Field & Stream Camp 1871, an overnight camping event June 12-13.

San Bernardino, California -- Plans are well underway to open two new state-of-the-art "Blue Ribbon" Stater Bros. Supermarkets in California, with one in Covina (Los Angeles County) and the other in Menifee (Riverside County).  

New York -- Fast Retailing Co.’s Comptoir des Cotonniers division, a French fashion brand, has launched a new service, “Fast Shopping,” which allows European shoppers to purchase items in 20 seconds on their mobile devices via an application from Powa Technologies, London. Shoppers using the PowaTag app can scan items they see on ads in various places to make the purchase and with one click, complete the transaction and have the goods delivered to their home within 48 hours.

Dallas — SRS Real Estate Partners earned a silver U.S. MAXI Award at the Encore Hotel in Las Vegas during the ICSC RECon Convention. The awards are open to shopping centers, shopping center companies, specialty retailers, specialty leasing managers, marketing directors and general managers.

SRS received a silver Award in the B2B division of the Traditional Marketing category for its effective brand enhancement campaign.

Dublin, Ohio - The final installment of Wendy's first-ever digital short film, "L'Estrella de la Toscana" – The Star of Tuscany, featuring the new Tuscan Chicken on Ciabatta sandwich, premiered this week on Wendy's Facebook Page and YouTube channel. To promote the sandwich, Wendy's created a three-part video series that gives homage to dramatic Italian cinema of the 1960s.

Throughout April and May, Wendy's asked consumers to be its screenwriters by submitting captions on social media to subtitle the Italian-dialogue video.  

Savvy consumer packaged goods and retail marketers already know the value of leveraging social media to drive sales and now Twitter has equipped them with a new tool to more effectively engage shoppers.

The social media platform recently introduced a new creative ad unit called the “Website Card” which enables advertisers to perform the neat trick of surfacing Web site content within a Tweet. Doings so allows advertisers to then drive traffic to any page of their site such as a specific product page, relevant blog post or notworthy review.

For the second year in a row, Sears' brand of Kenmore appliances will fuel competitive juices in Las Vegas when 400 cooks gather later this year for the World Food Championships.

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.

The smart shopping brand and magazine All You from Time Inc., doubled its Facebook community during the past year and recently surpassed one million fans.

New York – Tiffany & Co. grew net earnings 50% in a successful first quarter of fiscal 2014. Net earnings increased 50% to $126 million, up from $84 million in the same period a year earlier, aided by the elimination of pre-tax charges relating to staff and occupancy reduction.

Worldwide net sales grew 13% to $1.01 billion, from $895.48 million. Worldwide same-store sales rose 11% due to growth in most regions.