Retailer Campaigns

Indianapolis — In a finding that may not surprise some of their elders, Millennials share complaints online two times more than Gen X and three more than Boomers. “The Social Media Behaviors of Millennials, Gen X & Boomers,” the latest study from consultative social media research firm Fizzilogy firm, also explores the social media habits of these three generations.

Key findings include:
Millennials
•    Millennials live-tweet sporting events at more than twice the rate of both Boomers and Gen Xers.

Daniel Castle, former Iconix VP of international and business development, will be joining Saban Brands as the company’s managing director of strategic business development.

The clever marketers at Jack Link’s have outdone themselves, creating a replica of Mount Rushmore out of meat snacks in New York City’s Columbus Circle.

Risk averse retailers were quick to shun Paula Deen after she displayed racial insensitivities last year, but now she is back with a new approach that appeals directly to fans of her brand.

Paula Deen Ventures plans to create an interactive digital experience called the Paula Deen Network that allows viewers to engage and access Deen and her Southern home cooking on a variety of digital platforms. The network will be a paid subscription model and is scheduled to launch this September.

Houston — Mattress Firm Holding Corp. has completed its acquisition of the mattress specialty retail assets and operations of Mattress Liquidators, Inc., which operates Mattress King retail stores in Colorado and BedMart retail stores in Arizona.

New York — Coach Inc. will reportedly start offering 25% discounts on its luxury handbags at its stores in twice-a-year sales during June and December. According to Bloomberg, Coach will reduce prices on end-of-season and discount merchandise from 30-50%.

ECRM compared retail circular advertising in May 2013 versus May 2014 and noted trends occurring across top retail chains. Walmart experienced a 90.1% increase in ads per circular, largely due to a reduction in the number of circulars from 10 in May 2013 to six in May 2014. Despite this decrease, overall page count remained fairly stable. These fewer, lengthier circulars were the result of an increased willingness to promote a number of categories within one circular. Eight of last May’s 10 circulars consisted of four pages or fewer.

Skechers Performance Division has signed seven-time PGA Tour champion Matt Kuchar — currently ranked fifth in the world — as the first brand ambassador for the Skechers GOgolf line.

The multiyear partnership will feature Kuchar in a global advertising campaign that covers TV, print, digital and outdoor mediums. The company will also collaborate with Kuchar on a namesake signature shoe line.
 

Father’s Day is already the smallest of gift-giving holidays and this year Americans are expected to spend even less, according to the National Retail Federation’s (NRF) 2014 Father’s Day Spending Survey, conducted by Prosper Insights & Analytics.

The survey found that the average person will spend $113.80 on neckties, tools, electronics and other special gifts for dad, slightly down from $119.84 last year. Total spending for the holiday is expected to reach $12.5 billion.