Retailer Campaigns

New York – Online fashion rental company Rent the Runway has partnered with innovation agency Redscout to help create the brand's new positioning, voice, logo and visual identity. Redscout helped Rent the Runway combine the two main focuses of the business, technology and fashion, into one synergistic and thoughtful vision across its online, mobile and brick-and-mortar platforms.  

Banana Republic is taking an innovative approach to last-minute holiday shoppers this year: top-notch perks and special discounts for procrastinators.

The company will be offering a “Procrastinators Event,” a special promotion for last-minute shoppers, from Dec. 17-22.

A sharper focus on merchandising and marketing netted positive results for Gymboree, as the company reported an increase in same store sales for the third quarter.

But the company did report a steep loss of $522.1 million, compared with a loss of $24 million for the third quarter of fiscal 2013. Same store sales increased 1%. Net sales were $316.8 million, compared with $309.8 million in the third quarter of fiscal 2013.

Los Angeles - CBRE Group, Inc. has launched a new global brand positioning along with a platform to express the positioning inside and outside the company, Build on Advantage.   “With our new positioning, we have created an organizing principle for the brand that supports our core strategy of producing distinct advantages for all of our stakeholders, and have united our professionals around this aspiration,” said Bob Sulentic, CBRE’s president and CEO.  

The paint competition will heat up in March as Lowe’s rolls out HGTV HOME by Sherwin-Williams.

The HGTV HOME by Sherwin-Williams product line will feature what both companies describe as “a new and improved interior and exterior paint program.” The line will be available at both Sherwin-Williams' company stores and Lowe's stores nationwide, as well as exclusive line extensions available at Lowe's.

Menomonee Falls, Wis. – Consumers who want to shop at odd hours to avoid dealing with holiday crowds will have plenty of opportunities at Kohl’s. Kohl’s Department Stores will keep its doors open for more than 100 hours straight from 6 a.m. on Friday, Dec. 19 through 6 p.m. on Christmas Eve, Wednesday, Dec. 24.  

Burlington Stores Inc. CEO Tom Kingsbury reported an unexpected sales spike in the third quarter, prompting the company to enthusiastically boost its outlook for the year.

British heritage brand Hunter sets the stage for global expansion with a flagship that offers a modern take on British countryside icons.

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