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Active engagement is key on path to purchase
New research from global marketer Epsilon sheds fresh insight on how to influence shoppers on an increasingly convoluted path to purchase.
The firm surveyed 2,800 consumers for its “The Digital Shopping Tool Impact Study 2015” which examined how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The research revealed a noticeable shift towards mobile and social digital tools that is changing the very nature of the shopping process.
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Staples offers shoppers expert back-to-school help
Staples is coming to the rescue of consumers with long school supply lists by creating an inventive new way to attract these shoppers.
The retailer has created a panel of experts called the Back to School Council to offer advice to teachers, parents and students on how to get prepared for the next school year.
From the latest products and technology to cost-saving deals and easy ways to get ready for the school year, the council will offer up advice through their blogs and social media channels.
The experts are:

