Retailer Campaigns

Books-A-Million is getting ready for the much-anticipated release of “Go Set a Watchman” from Harper Lee with an exclusive promotion.

Canton, Mass. – Dunkin’ Donuts is making a big expansion effort in the mid-Atlantic area.

The coffee chain has signed multi-unit store development agreements with seven franchise groups to develop 51 new restaurants in Virginia and West Virginia during the next several years.

The seven franchise groups and their development plans include:

Sally Beauty is embarking on a broad initiative to update and evolve its brand by teaming up Lifetime's Emmy-nominated show, Project Runway.

A unique traffic generating and sales diversification promotion that doesn’t involved dogs and cats will take place at Petco stores nationwide on July 18.

The operator of more than 1,400 locations plans to host a two hour Reptile Rally on Saturday July 18 where the objective is to expose customers to the world of reptiles, create interest in ownership and the wide range of products that are available.

Framingham, Mass. – There are a lot of things parents look for when doing back-to-school shopping, but as Randy Newman once sang, it’s money that matters.

A new online survey of parents of children ages 8-18, commissioned by Staples and conducted by Harris Poll, finds that price is the top consideration for 86% of these parents when buying school supplies.   

Highlights of Staples 2015’ Back-to-School Parents Survey include:

Los Angeles - Although summer vacations have just begun for many schoolchildren, parents already have back-to-school shopping on their minds.

According to the new Consumer Pulse survey of parents with kids in grades K-12 and college from Rubicon Project, 56% of respondents said they plan to spend more money per child than they did last year to prepare the students for the upcoming school year.

Indianapolis - Lids Sports Group will continue living out the childhood dreams of countless consumers by “playing ball” with Major League Baseball players. Lids has reached a licensing agreement extension with the Major League Baseball Players Association (MLBPA) granting the sportswear retailer licensing rights to embroider the names, numbers and autographs of MLBPA players on New Era MLB-licensed caps.

Amazon.com’s latest gambit to encourage shoppers to buy a $99 Prime membership and goose second quarter sales involves the creation of quasi-holiday called “Prime Day.”