Retailer Campaigns

Sally Beauty is embarking on a broad initiative to update and evolve its brand by teaming up Lifetime's Emmy-nominated show, Project Runway.

Westlake Village, Calif. - Lowe's ranks highest in customer satisfaction with appliance retailers.According to the J.D. Power 2015 Appliance Retailer Satisfaction Study, Lowe's achieves high satisfaction across the customer experience.

Saks Fifth Avenue is teaming up with Stand Up To Cancer to bring awareness to cancer research and attract shoppers will to support it.

The retailer has enlisted the help of Julianne Moore to increase cancer awareness and build broad public support for the effort to combat all types of cancers.

New York – Retailers are continuing to cut ties with real estate developer and Republican presidential primary candidate Donald Trump in the wake of his recent disparaging comments about Mexican immigrants.

Following in the footsteps of Macy’s, off-price retailers T.J. Maxx and Marshalls have said they will no longer sell branded Trump apparel and accessories. And that’s not the end of it.  

Framingham, Mass. – There are a lot of things parents look for when doing back-to-school shopping, but as Randy Newman once sang, it’s money that matters.

A new online survey of parents of children ages 8-18, commissioned by Staples and conducted by Harris Poll, finds that price is the top consideration for 86% of these parents when buying school supplies.   

Highlights of Staples 2015’ Back-to-School Parents Survey include:

Los Angeles - Although summer vacations have just begun for many schoolchildren, parents already have back-to-school shopping on their minds.

According to the new Consumer Pulse survey of parents with kids in grades K-12 and college from Rubicon Project, 56% of respondents said they plan to spend more money per child than they did last year to prepare the students for the upcoming school year.

A unique traffic generating and sales diversification promotion that doesn’t involved dogs and cats will take place at Petco stores nationwide on July 18.

The operator of more than 1,400 locations plans to host a two hour Reptile Rally on Saturday July 18 where the objective is to expose customers to the world of reptiles, create interest in ownership and the wide range of products that are available.

Amazon.com’s latest gambit to encourage shoppers to buy a $99 Prime membership and goose second quarter sales involves the creation of quasi-holiday called “Prime Day.”