Retailer Campaigns

It remains to be seen how Big Lots performed this holiday season, but the closeout retailer’s catchy and original television advertising drew accolades from industry experts.

In a recent piece in Ad Age, Big Lot’s holiday campaign “Nailed It” was singled out by writer Ken Wheaton as the top campaign of the season.

Brawny paper towels are known for being tough, but now the brand is standing strong with wounded service members in need of help.

Georgia-Pacific, the maker of Brawny, announced it has raised $2 million for the Wounded Warrior Project (WWP) following its third year of partnering together. WWP is a national organization dedicated to honoring and empowering wounded service members transitioning back to civilian life through unique, direct programs and services.

Jo-Ann Fabric and Craft Stores has reinforced its support of the military by introducing an everyday 10 percent discount for all past or present members of the armed forces and their families.

The nation’s leading fabric and craft specialty retailer with 850 stores said all military members, past or present, and their families qualify for the 10 percent everyday discount. To receive the discount, customers must provide proof of military service or military dependent ID upon checkout. The discount is valid in-store only.

Canton, Mass. - Dunkin' Donuts has launched a special New Year's Twitter sweepstakes. Beginning Dec. 29 and continuing through Wednesday, Dec. 31, followers of @DunkinDonuts will be asked a New Year's themed-question each day.   Consumers who tweet an answer using the special hashtag #DDNewYearSweeps will be entered to win one of three daily prizes of Dunkin' Donuts coffee for a year. In addition, each day 15 participants will be randomly selected to receive a $100 mobile gift prize.

Austin, Texas – Consumers who didn’t get what they wanted for the holidays are taking matters into their own hands. According to new research from digital deals site RetailMeNot, 81% of consumers plan to shop end-of-year sales.   Of these shoppers taking advantage of post-holiday savings, more than half (63%) plan to shop for themselves. Millennials are especially interested in after-Christmas sales, as 92% of respondents 18 to 34 years old said they plan to shop during this time.    

Sam’s Club is hoping the popularity of author Nicolas Sparks translates to would-be furniture buyers as the warehouse club has launched a new furniture line with a design aesthetic inspired by Sparks’ latest novel.

New York - Macy’s knows the holiday spirit doesn’t suddenly fade on Dec. 26. The retailer is offering “Week of Wonderful,” a seven-day shopping event from Sunday, Dec. 28 through Saturday, Jan. 3.  During Macy’s ‘Week of Wonderful,’ customers will find a wide assortment of fresh products at affordable prices to usher in the New Year.   

CVS has developed an omnichannel strategy for this holiday season that focuses on targeting customers online, on mobile and in stores.

Consumers can follow @CVS_Extra on Twitter to learn about upcoming promotions and ways to win a variety of gift items through special contests. Additional holiday savings and tips can be found on the CVS Facebook page.

Amazon.com is getting deeper into the cash rewards game by partnering with a rebate shopping app.

For the first time ever, Ibotta will make it possible for anyone shopping on Amazon.com to earn cash rebates.

The person behind the retro marketing campaign at RadioShack is out.

Jennifer Warren, chief marketing officer at RadioShack, is the latest top executive to leave the troubled electronics retailer as it tries to stave off bankruptcy. The company recently replaced its CFO for the third time this year as it reshuffled restructuring advisers.

Warren joined RadioShack in April 2013 and was one of CEO Joe Magnacca’s first hires when he was putting together his turnaround team.