Retailer Campaigns

Save Mart Supermarkets is revving up its marketing efforts with a multi-year agreement to co- sponsor the annual NASCAR Sprint Cup Series race at Sonoma Raceway.

Save Mart Supermarkets’ status as either title or co-title sponsor of the annual Cup event in Sonoma is one of the longest runs in all of NASCAR Cup racing. The new agreement is for five years, extending through 2020. First partnering with the raceway in 1992, Save Mart will celebrate its 25thanniversary as a race sponsor in Sonoma in 2016.

Grapevine, Texas – GameStop Corp. is giving gamers a chance to share stories of how video games have enhanced their personal lives via social media in a five-week contest running through July 27. The contest, called #SummerAtGameStop, encompasses five themed weeks of Never Met, Romance, Reunited, Game Night, and Rematch.

Aliso Viejo, Calif. - Johnny Rockets is expanding into Poland, with its first Polish location expected in Warsaw in early 2016. The casual dining chain has reached a development agreement with HDS Polska Group to build and operate 10 Johnny Rockets restaurants during the next 10 years.
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HDS Polska Group is a subsidiary of publicly-traded company Lagardere Services that operates a network of more than 800 outlets in the Polish market including convenience stores, coffee shops and full service restaurants.

Bass Pro Shops will soon be fishing for new customers in Florida, as the retailer has set a date for its opening in the Tampa Bay area.

According  to WFLA in Tampa, the retailer says it will open its doors at 10501 Palm River Rd. in Tampa on July 29.

New York -- It’s official: Toys “R” Us is moving out of Times Square and Gap is moving in, but not just with one store.

Gap is planning to open two separate flagships, one for its namesake brand the other for Old Navy, in the space now occupied by Toys “R” Us.

“We're pleased to confirm our plans to construct our newest Gap and Old Navy flagship stores in one of one of the world's most well-known locations – Times Square,” the company said.

New York -- Put your dukes up: Everlast Worldwide is going to open physical stores.

Everlast Worldwide, a global leader in the design, manufacturing, licensing and marketing of authentic boxing equipment and apparel, will open its first-ever U.S. stores this summer. The company, whose roots date back to 1910, will open three locations in Florida, at Westfield Broward Mall in Plantation, Pembroke Lakes Mall in Pembroke Pines, according to Licensemag.com.

New York – Online jewelry retailer BaubleBar is making the leap to brick-and-mortar.

Launched in 2011 by two former investment bankers with Harvard MBAs, the retailer will open its first-ever, permanent brick-and-mortar location, a 1,200-sq.-ft. shop at Roosevelt Field Mall, in Garden City, New York. The mall is one of the nation’s largest shopping centers.

Amazon.com has come up with another new and exciting way to keep its brand out in front of potential customers.

The e-commerce giant has put a so-called Treasure Truck on the streets of Seattle. Each day the “Treasure Truck cruises to different neighborhoods loaded to the gills with one amazing item you won’t want to miss,” the company says. Photos on social media show the truck has a sign that says, "What's on the truck today?"