Retailer Campaigns

Bentonville, Ark. – It’s no secret that a big part of Wal-Mart’s strategy is to maintain its market share in the face of competition from Amazon.com, and maybe even steal some away.

But Wal-Mart is now taking the fight for customers directly to Amazon in a big way with a new pricing and shipping promotion that directly challenges the upcoming July 15 Amazon “Prime Day” event.

Boston – Rue La La is adding some celebrity appeal to its omnichannel partnership promoting cotton. Actress, model and author Molly Sims is the new face of its "Cotton. It's Your Favorite for a Reason" campaign with promotional group Cotton Inc.  

Indianapolis -- Fresh Thyme Farmers Market may have only been in business in three years, but it is thinking big.

With some16 stores in the Midwest, the value-priced, organic specialty grocer is scheduled to open 60 stores by 2019. It will open two new location in the Indianapolis area on Aug. 6.

San Francisco – Never mind Gen Y, the millennial generation that roughly ends with young consumers born in 2000.

Williams-Sonoma tween and tween banner PBteen is targeting the post-2000 “Gen Z” audience with an original six-episode Web series called “Revved Up Rooms.”

This year, GGP and The Lego Group partnered to host The Lego Americana Roadshow, a highly visual, educational and free traveling installation of larger-than-life Lego replicas of some of the nation’s most beloved landmarks.  

The Home Depot has come one step closer to eliminating youth homelessness in Canada after sponsoring an inventive in-store campaign.

By purchasing a paper door for $2, Home Depot customers in Canada raised $1,253,370 toward the goal of ending youth homelessness in that nation. Donations will go to support housing and life-skills development programs such as counselling, financial literacy, and employment preparation to give youth the practical tools they need to live to their full potential.

L Brands Inc. continues to surpass expectations as the parent company of Bath and Body Works and Victoria's Secret reported a bump in same store sales.

The company said net sales increased 3% to $1.207 billion for the five weeks ended July 4, compared to net sales of $1.176 billion for the five weeks ended July 5, 2014.  Same store store sales for the five weeks ended July 4, 2015, increased 3%.

Shoppers who drive an electric vehicle and shop at Ikea in Canada just got a big gift from the Swedish retailer.