Retailer Campaigns

In an effort to boost its appeal to Latina fashionistas, Macy’s has launched a new collection designed by an international Hispanic superstar.

The retailer’s new, exclusive Thalia Sodi collection includes apparel, shoes and jewelry and is available at 300 Macy's stores nationwide and on macys.com.

Wegmans is looking to bolster its reputation as one of the nation’s best food retailers with a promotion that will see the retail sell massive quantities of shrimp.

New York -- Forever 21 will open a five-level store on Fifth Avenue in Manhattan, taking over the space that formerly housed an H&M.  

The new Forever 21, which is located on Fifth between 51st and 52nd Streets, is scheduled to open on Feb. 7.

New York -- In a new type of retail disruption, London’s must buzzed-about department store, Selfridges, plans to remove the men’s and women’s departments on the three floors of its Oxford Street flagship from mid- March to the end of April, replacing them with unisex or gender-neutral shops.  
 

Customers who are fans of the wildly popular video game Evolve will love GameStop’s new promotions, both online and in-store.

The video game retailer will be conducting consumer engagement quizzes in-store and online that allow fans to identify the best Evolve hunters or monsters based on their personal play style. Fans who share their results on social media will be eligible to win GameStop gift cards.

Customers can pre-order Evolve and sign up for the promotions in-store or online.

Macy’s hopes to ignite passion for the National Heart Association with its Go Red For Women promotions.

The retailer, a founding national sponsor of American Heart Association’s Go Red For Women campaign, will offer merchandise and in-store events this February, all fashioned to bring awareness and funds to the cause of women’s heart health.

Kohl’s rolled out two omnichannel campaigns in January underscoring the company’s stated focus on giving back to the community.

The company says it will award $400,000 in scholarships and prizes to more than 2,500 students who have made a positive impact on their communities. Nominations for kids ages 6 to 18 will be accepted until March 13 at kohlskids.com and in stores.

San Luis Obispo – In what could be a preview of Sunday’s Super Bowl performance, Patriots fans have been outselling Seahawks fans overall in the month of January by 258%. According to data from Shopatron, although in total Patriots fans have spent more, individually their Seahawks counterparts have been more zealous, spending an average of 15% more than Patriots fans on each individual order.

Reebok is pushing the envelope once again with a bold new digital marketing campaign. 

At the heart of the retailer’s digital campaign is the “Be More Human Experience,” an online destination where fitness enthusiasts can challenge and define what it is to be human. 

Toys "R" Us is expanding its partnership with the Special Olympics with a whopping $1.25 million commitment toward sponsoring the 2015 Special Olympics World Games.

The Games, which will welcome 7,000 athletes and 3,000 coaches representing 177 countries, to Los Angeles, Calif., from July 25 to Aug. 2, is the flagship event of the Special Olympics and biggest sporting event of the year. The 2015 World Games marks the first time in 16 years that the Summer World Games have been held in the United States.