Retailer Campaigns

The Food 4 Less and Ralph’s divisions of Kroger Co. are asking shoppers in the Southern California area to support the Special Olympics.

The 2015 Special Olympics World Games are coming to Los Angeles this summer, and Ralphs customers and associates can show their support of Special Olympics through the supermarket chain's nonprofit arm, The Ralphs Fund, by donating their spare change in collection canisters located at the checkstands in their neighborhood Ralphs supermarket.

Minneapolis – Target Corp. is reportedly testing a solution that automatically recommends sponsored videos to Web users based on the content they are reading. According to Advertising Age, Target is piloting the Kargo Kapsule application, which recommends sponsored videos that relate to the content displayed on a consumer’s Web screen.

On the heels of Amazon’s B2B move, Staples is launching a marketing campaign to lure more small business customers. Staples says it will offer 40% off large posters, banners and lawn signs, and 50% off custom invitations and announcements through June 27.

While other retailers try to hone their social media and omnichannel skills, Victoria's Secret is creating excitement once again the way it knows best: by announcing a new team of crystal-decorated, 6-inch-heel wearing models.

Jared jewelers has launched a digital promotion designed to drive traffic to its stores this Mother’s Day.

The retailer says it is celebrating all moms this Mother's Day with the launch of the "Win One, Give One" Mother's Day Sweepstakes. Fans will have the chance to treat mom and themselves by entering online to win beautiful jewelry and a $100 Jared gift card, from now until May 3.

By Sherrie Mersdorf, director of marketing, NewBrand

Wayne, N.J. – If Darth Vader scared you, then you’ll probably want to check out the new online “Star War”s hub that Toys “R” Us Inc. is launching as part of a year-long omnichannel promotion tied to the classic movie franchise, which returns with a new film in December. The hub will showcase video content, event information and more in the coming months.

St. Petersburg, Fla. -- Valpak’s new coupon app for Apple Watch will deliver watch wearers savings in a high-tech way for the traditional coupon-mailer.

The coupon app will be available for download for Apple Watch and will mark an early Apple Watch entry for coupon companies.

Executives at Abercrombie & Fitch Co. think that taking the sex out of its ads will solve the retailer's traffic problems, according to new reports. But the retailer may have more work to do than just firing the beefcake models.

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

Know Your Customer