Retailer Campaigns

Staples is injecting more starpower into its latest promotion aimed at supporting education.

The retailer is building on its decades-long support of teachers, students and education by funding 176 local classroom projects in New York City, as part of its recent $10 million pledge to Think It Up, a new national initiative of the Entertainment Industry Foundation that seeks to inaugurate a new movement in support of students, teachers and schools, helping to create a culture of excitement about learning everywhere in America.

Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

Toronto -- Shoppers at Lowe’s stores in Canada will soon be able to turn their purchases into miles toward air travel.

Lowe's Canada and LoyaltyOne Co., owner and operator of the Air Miles Reward Program, announced an agreement to launch the reward program with an anticipated full roll-out to Lowe's stores in Canada beginning on Dec. 1.
Canadian Lowe’s customers will be able to earn Air Miles reward miles at all Canadian Lowe's retail locations and for purchases online at Lowes.ca.

Shoppers at Lowe’s stores in Canada will soon be able to turn their purchases into miles toward air travel.

New York - Macy’s Inc. is reaching out to fashion-minded millennials by providing an online link to up-and-coming independent designers.

The retailer is entering a new collaboration with online fashion technology start-up company Nineteenth Amendment on Macys.com.

Englewood, Colo. -- Sports Authority wants customers to line up early on Saturday, Sept. 5 for its annual winter sports blowout sale identified for the past 61 years by the quirky name Sniagrab.

Macy's is set to open its new format, Backstage, this week in Queens, and the retailer gave the Associated Press a sneak peak of the new effort and what's in store.

Charlotte, N.C. – Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.