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Angels are heavenly marketing for Victoria's Secret


While other retailers try to hone their social media and omnichannel skills, Victoria's Secret is creating excitement once again the way it knows best: by announcing a new team of crystal-decorated, 6-inch-heel wearing models.

The retailer announced it is adding 10 models to the roster of Victoria's Secret Supermodel Angels. Joining already established Angels Lily Aldridge, Alessandra Ambrosio, Adriana Lima, Behati Prinsloo, and Candice Swanepoel are models Kate Grigorieva (Russia), Taylor Hill (Colorado), Elsa Hosk (Sweden), Martha Hunt (North Carolina), Jac Jagaciak (Poland), Stella Maxwell (United Kingdom), Lais Ribeiro (Brazil), Sara Sampaio (Portugal), Romee Strijd (Holland) and Jasmine Tookes (California).

The expanded Angel lineup gives Victoria's Secret the largest group of contract models in its history and the most powerful collection of established and emerging models in the world.

Victoria's Secret's "Angels" are a major part of the brand's image, appearing in catalogs, stores, ads and a highly watched TV fashion show that shatters ratings records each year. Victoria's Secret continues to dominate the multi-billion dollar lingerie market where it is, by far, the global leader.

In its most recently ended quarter, net sales at the Ohio-based retailer rose 7%. In February, L Brands raised its annual dividend by 47% and announced a special dividend of $2 a share.

Victoria's Secret also recently announced their inaugural "International Bombshells' Day," scheduled for May 2. The brand will offer exclusive, limited time specials at stores, and online at Women are encouraged to pamper themselves, embrace their "inner Bombshell", spend time with friends and, maybe, do a little shopping.

L Brands, which owns Victoria's Secret, operates 2,600 stores under various banners all over the world.

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