Retailer Campaigns

A former New York NFL star is bringing his unique sense of fashion to the men's department at JCPenney.

The retailer says it is teaming up with former N.Y. Giant and current ABC talk show host Michael Strahan (seen above with co-host Kelly Ripa) on the Collection by Michael Strahan, an exclusive brand of men's tailored clothing, dress shirts, neckwear and accessories now available in over 200 JCPenney stores and at jcpenney.com. 

Wayne, N.J. – The days of kids using pencils to write holiday wish lists in poor handwriting may be over.

Toys “R” Us is offering the #TRUHotToyList, an omnichannel listing of the holiday season’s hottest toys.

Multi-channel retailer HSN is parterning with a tennis legend and fashion icon for an innovative shopping event during New York Fashion Week.

HSN Inc. has announced that Williams will be live-streaming her fall Signature Statement Collection during a special HSN.com "Front Row" event during New York Fashion Week on Sept. 15. The retailer aims to transform the way designers bring their collection to market by allowing fans of Williams's fall collection to shop the runway online immediately after the show.

As many of us grasp at the last moments of summer, those in the retail industry have one eye on the end of the year -- the time between November and December. It makes sense: holiday shoppers spent over $616 billion dollars just last year between Black Friday and Christmas. And while the ample time and resources spent on these two annual marketing priorities is certainly deserved, it is easy to put all of our eggs in this basket, accidentally neglecting the major retailing opportunity just around the corner -- the first quarter.

From American Idol winner a decade ago to one of the biggest names in entertainment, Carrie Underwood will add extra star power to the 14th annual Belk Bowl football game slated for December 30.

New York -- Disney unleashed its considerable marketing prowess on Friday and retailers were hoping the company’s “force” would translate into big sales.

On Friday, the entertainment giant formally debuted hundreds of toys and other products related to its upcoming — and hugely anticipated — film, "Star Wars: The Force Awakens.”  

PetSmart is throwing a celebration at its stores that aims to appeal to pet owners and people who want to be pet owners.

For the first time, PetSmart will throw a “Happy Gotcha Day” celebration to help find homes for about 15,000 homeless pets during the next PetSmart Charities National Adoption Weekend, Sept. 11-13, when more than 1,400 PetSmart stores will host the event in the U.S., Canada and Puerto Rico. The thousands of pets with unknown birthdays that are expected to be adopted will now have a day to call their own.

Austin, Texas – Labor Day is supposed to be a day of rest, but consumers are planning to work at shopping for the upcoming Labor Day holiday Sept. 7.

According to a recent RetailMeNot-Kelton survey, two in three (67%) people planning to spend money this Labor Day will spend an average of $144.

In addition, 13% anticipate their Labor Day spend will exceed $200. While 67% of consumers do actually plan to relax at home, one in three intend to visit the mall.