Retailer Campaigns

In an effort to highlight retail’s entrepreneurial spirit, NRF is hosting a night of shopping in the nation’s capital.

The National Retail Federation’s “Retail’s Night Out” will be a celebration of Small Business Week with local merchants and national brands set up in one-night-only pop-up shops in Washington, D.C., on May 6. The event will also feature live music, local food trucks and a red carpet.

Cincinnati -- Grocery shoppers have a resounding message for grocery retailers who have been enticing them with fuel rewards for over a decade: Fuel rewards alone aren’t winning their loyalty. Grocery discounts are the new value driver.

In the South, it’s never too early to talk about football, which is why N.C.-based department store Belk made a big college football announcement this week.

The chain says it will be the title sponsor of the 2015 Belk College Kickoff Game, featuring the University of North Carolina Tar Heels and the University of South Carolina Gamecocks. The game is set to take place at Bank of America Stadium in Charlotte on Sept. 3 with a 6 p.m. kickoff.

New York – American Express is launching a new loyalty program called Plenti. The program lets consumers use loyalty points accrued at one participating retailer and use them at another.

Initial participating organizations include AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. The program is expected to include more brands in additional categories over time.

Macy’s and Rite Aid are joining the other major retailers and companies that have partnered with Plenti, the first U.S.-based loyalty coalition  that allows shoppers to earn rewards points through a variety of purchases, from paying a phone bill to filling up at the pump.

Shopper sentiment surged in the first quarter of 2015 amid optimism over the labor market, job stability, personal finances and gas prices, according to a new survey.

Staples and Office Depot are celebrating National Teacher Appreciation Week with big savings for educators.

London - Online retailing pioneer Amazon Inc. has climbed to the top of the retail social media ranks, thanks in part to the introduction of #AmazonBasket. According to the latest Retail Social Media Benchmark results from eDigitalResearch, since the introduction of the new social media shopping functionality, Amazon has added 700,000 new followers to its U.K. Twitter account in the past six months, bumping them up to second overall, just behind leaders Topshop.

A shopping center owner is rolling out an innovative, universal loyalty card

Have you heard of the LOC Card?

San Diego – Consumers are using social media to connect not just with high school classmates and former flames, but with retailers. According to Interactions’ latest Retail Perceptions report, “Social Media: Invest to Impress?”, more than 75% of social media users expect retailers to have a social media presence, and 42% prefer to shop at retailers that connect with them through social media.