Staples targets small business customers
On the heels of Amazon’s B2B move, Staples is launching a marketing campaign to lure more small business customers. Staples says it will offer 40% off large posters, banners and lawn signs, and 50% off custom invitations and announcements through June 27.
“Staples Copy & Print is a one-stop destination for all small business promotional product and print needs, including postcards, invitations, promotional materials, posters, banners, lawn signs and even customized promotional apparel,” said Damien Leigh, senior vice president of business services, Staples. “With hundreds of products to choose from and thousands of ways to customize, Staples Copy & Print offers convenient and easy ways to showcase your business, no matter the budget. Our Staples associates provide expertise and support, ensuring an easy, seamless process to get your idea created and printed.”
Staples announced it is also teaming up with lifestyle expert Annette Joseph, author of Picture Perfect Parties, to offer inspiration and tips to create themed events or personalized parties for small businesses. Annette Joseph’s tips on how to create a great party:
Pick a theme. This can start with a graphic on an invitation. Staples Copy & Print invitations offer an amazing array of beautiful images. Pick an invite and you’ve picked your theme. It’s a great jumping off point.
Use banners and posters to create a festive entrance to the event.
Make the event memorable with goodie bags and takeaways – a little gift to take home at the end. Create a personalized tote bag with Staples Copy & Print.
Use fresh flowers or branches from your garden to create a beautiful table scape that reflects the season.
“Staples Copy & Print can help to spruce up your windows and build curb appeal to help drive customers into your store,” said Joseph. “With the help of Staples Copy & Print, small business owners can easily brand all of their collateral. You want to give customers a polished, first impression.”