Retailer Campaigns

Another high-end designer is making a limited edition pit stop at a mass market retailer. This time it's Kohl's, which plans to offer a line from Thakoon Panichgul this fall.

The designer will work on the seventh installment of the retailer’s DesigNation limited-edition collection. Thakoon is a fashion industry favorite and he visited London to inspire the capsule of misses apparel that will be available exclusively at Kohl’s and Kohls.com beginning fall 2015.

LIDS is celebrating 20 years of retail innovation with the launch of a new headwear line that will take customers back to the 1990s.

Available at select stores throughout North America and on LIDS.com, the 20th Anniversary Platinum Collection will feature a selection of limited edition (1,995 units) fashion hats inspired by popular designs from the past 20 years. The first style in the series, the Flawless cap, was originally launched in 2003 as part of a collection inspired by recording star Fred Durst of the band Limp Bizkit.

Oak Brook, Ill. - Inland American Real Estate Trust Inc. has changed its name to InvenTrust Properties Corp., effective immediately. The company’s new website address is Inventrustproperties.com.

St. Louis -- One of St. Louis’ oldest public companies and one of the nation’s most diverse footwear companies, Brown Shoe Company, is putting a new foot forward and changing its name to “Caleres,” a Latin word that means “passionate, to glow.” The Brown name, however, will live on in a new men’s footwear business called Brown Shoe Bootmakers that the company plans to launch in 2016.

Corporate identities don’t get more generic than Brown Shoe Company which helps explain the shift to a new name but most customers won’t even notice.

Target is flexing its marketing muscles with the introduction of a 39-minute workout regimen at Lifetime Fitness clubs to shape up sales of its proprietary C9 Champion activewear brand.

An inventory build at Lowe’s in preparation for the launch of a new HGTV Home brand of paint was cited as the source of strong sales growth by paint supplier Sherwin Williams.

Spring is a popular time for painting and home improvement retailers typically promote the category extensively. Lowe’s looks to be ready for the season with a new brand launching called HGTV Home by Sherwin Williams.

Portland, Ore. – Opt-in rates among consumers for push notifications from retail apps are on the decline. A new study from Urban Airship shows that average opt-in rates for retail apps fell to 37% in 2014, compared to 46% in 2013.

In 2014, retail apps doubled their notification send volume on the key shopping days of Thanksgiving, Black Friday and Cyber Monday, and consumer response rates also doubled, despite the majority of those notifications being general sales promotions sent to all users.

Kmart is taking its long-running affiliation with March of Dimes to a new level this year with the help of America’s fiercest fitness expert.

H&M gave new meaning to the phrase “pop-up store” with a merchandising initiative at its Times Square location focused on conscious commerce.

The retailer, which operates 3,100 stores worldwide, chose the New York flagship location as the launch point for its H&M Conscious Exclusive Collection and the opening of its Conscious Pop-Up Store. On hand for the opening were actress Olivia Wilde and Barbara Burchfield of Conscious Commerce.