Report: Target tests targeted video tool

Minneapolis – Target Corp. is reportedly testing a solution that automatically recommends sponsored videos to Web users based on the content they are reading. According to Advertising Age, Target is piloting the Kargo Kapsule application, which recommends sponsored videos that relate to the content displayed on a consumer’s Web screen.



Target is testing Kapsule, which features Target branding on the slide-out tool that displays the video as well as a pre-roll advertisement, through the end of April. Pre-roll ads Target has tested so far include promotions for Easter products.