Retailer Campaigns

Framingham, Mass. -- American women are ambitious and confident when it comes to pursuing their goals, yet understand the hard work it takes to achieve them.

In a new survey from Marshalls, 85% of American women ages 22 – 54 who have goals feel confident that they will achieve them in the next year, which is no easy feat with women juggling four different goals on average. Even as master multi-taskers women know when to ask for help, with 91% reporting to need a little boost and support to help create a path toward success.
 

Saks Fifth Avenue is launching a garden-themed merchandising campaign just as floral patterns dominate the fashion runways this spring.

Foot Locker is looking to the future of the footwear industry with a new partnership designed to drive innovation.

The retailer is collaborating with Pensole Footwear Design Academy on a class that will help design the new ASICS Tiger this summer.

Staples is looking to Martha Stewart once again to re-invigorate its home office product assortment.

The retailer and Martha Stewart Living Omnimedia have announced a new, multi-year strategic direct retail collaboration for the manufacture and distribution of a brand new line of Martha Stewart Home Office products.

CVS wants customers to fill their bags, so the drugstore chain is kicking off a "Fill Your Bag" promotional event in all of its 7,800 stores.

To participate, members of the ExtraCare program can scan their cards at the ExtraCare Coupon Center from April 26 to May 23 to receive a 30% off coupon each week, with a limit of one coupon per week. Customers who participate in store will receive a reusable shopping bag that is free with purchase.

With more than 1,000 stores in the Southeast, Publix Super Markets celebrated Earth Day with a $160,000 effort to make shrimp aquaculture more sustainable.

The grocery chain says it is focused on improving the conditions associated with shrimp aquaculture. The donation to the Sustainable Fisheries Partnership will fund research to improve fisheries and help shrimp aquaculture in southeast Asia become more sustainable.

Macy’s Inc. is teaming up with a former Victoria’s Secret Angel to develop a new line of contemporary bras and panties designed to appeal to women who are looking for the "perfect fit and shape."

When consumers think of Uggs, they may not imagine Hawaiian floral patterns. But now the retailer is trying to take advantage of the hot fashion trend of prints and patterns with a new line of Polynesian-inspired footwear and accessories.

Ace Hardware is looking to lure more female shoppers into the largely male domain of the hardware store with its latest partnership with OPI.

Following the retailer/s launch last year of an inaugural paint palette from OPI, the hardware cooperative is adding even more colors, including colors from the new Hawaii Collection by OPI.

Salt Lake City – Break out the hairspray and acid-washed jeans, Overstock.com is launching a new omnichannel promotion with none other than Bret Michaels, frontman of legendary hair-metal headbangers Poison. The Overstock.com Mother's Day Spa Getaway with Bret Michaels sweepstakes provides an all-expenses-paid hotel and spa trip to Phoenix, where the winner and a guest will have dinner with Michaels.