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Retailer Campaigns

  • H&M shows its conscious in New York

    H&M gave new meaning to the phrase “pop-up store” with a merchandising initiative at its Times Square location focused on conscious commerce.

    The retailer, which operates 3,100 stores worldwide, chose the New York flagship location as the launch point for its H&M Conscious Exclusive Collection and the opening of its Conscious Pop-Up Store. On hand for the opening were actress Olivia Wilde and Barbara Burchfield of Conscious Commerce.

  • QVC connecting with country fans

    The 50th Annual Academy of Country Music Awards show is April 19 and video and e-commerce retailer QVC has aligned itself with the event through a range of merchandising and live broadcast initiatives.

  • QVC connecting with country fans

    The 50th Annual Academy of Country Music Awards show is April 19 and video and e-commerce retailer QVC has aligned itself with the event through a range of merchandising and live broadcast initiatives.

  • A match made at Meijer helps with hunger

    Meijer is incenting customers to make generous donations to hunger relief organizations by offering to double their contributions.

    As part of the retailer’s Simply Give hunger relief program, plans call for Meijer to contribute $20 every time a customer donates $10 resulting in a combined $30 donation to local food pantries. The company conducts its Simply Given campaign three times a year. The Spring effort runs through May 7 but the generous matching offer is good April 17-18.

  • Academy does deal with Cardinals

    Despite not having any stores in or near St. Louis, Academy Sports + Outdoors has inked a multi-year brand building deal with the Cardinals that is sure to have fans of the popular hometown baseball team scratching their heads.

  • Study: Millennials disloyal to brands

    Millennials are not loyal to fashion brands, according to a new study. In fact, 45% of those surveyed by LIM College say nothing can be done to retain them.

    This is according to the results of a new survey, "Shopping Trends Among 18-25 Year-Olds," conducted by LIM College Professors Robert Conrad and Kenneth M. Kambara, Ph.D.

  • Petco uses YouTube to promote pet adoption

    Petco is leveraging the combined power of video and celebrities with its latest promotion, "Think Adoption First."

  • It's an omnichannel spring at Home Depot

    New for spring at the world's largest home improvement retailer: an integrated shopping experience.

  • Report: Kroger to close, rebrand some Harris-Teeter stores

    Cincinnati – The Kroger Co. is reportedly planning to close and rebrand some stores operating under the Harris-Teeter banner in Tennessee. According to the Nashville Tennesseean, Kroger will close four Harris-Teeter stores it operates in Nashville by June 2015.

    Three of those stores will reopen under the Kroger banner. Kroger previously closed a Harris-Teeter location in Nashville, but has not yet rebranded any Harris-Teeter stores. Kroger purchased the Harris-Teeter grocery chain for $2.4 billion in January 2014.
     

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