Retailer Campaigns

Efficient Collaborative Retail Marketing (ECRM) is increasing its value to retailers and suppliers with the introduction of a new service called the ECRM Content Gateway.
 

Amazon is using its winning of five Emmys on Sunday at the 67th Annual Emmy Awards to throw its competitors yet another fastball.

The company is reducing the price of its Amazon Prime loyalty program, which includes unlimited free two-day shipping, from $99 per year to $67 for one year. The catch is the deal will only run for 24 hours, between midnight Sept. 25 and ending midnight Sept. 26.

Kroger’s annual Leadership Summit will begin in unconventional fashion when thousands of employees form a human breast cancer awareness ribbon Sept. 29 on the field of Paul Brown Stadium in Cincinnati.

Crocs Inc. has promoted one of its marketing directors to be the company's next CMO.

The company announced that Terence Reilly was promoted to senior vice president and chief marketing officer. In this new role, Reilly will continue to lead the Global Marketing team in Niwot, Colo., providing strategic direction and support to the company's regional and country marketing teams across the globe. Reilly will continue to oversee all aspects of Crocs' marketing, including the company's brand, advertising, consumer and social media campaigns.

Star Wars merchandise is shaking up the busy fall retail season, according to a new report.

According to new research from 360pi, between Sept. 4 and 10, Star Wars-themed toys comprised nearly two in 10 of the daily top 100 best selling toys on Amazon, dethroning bestsellers Cards Against Humanity, Crayola and Exploding Kittens, and replacing traditional Lego items with Star Wars-themed versions.

Crocs Inc. has promoted one of its marketing directors to be the company's next chief marketing officer,

The company announced that Terence Reilly was promoted to SVP and CMO. In this new role, Reilly will lead the global marketing team in Niwot, Colo., providing strategic direction and support to the company's regional and country marketing teams across the globe.  He will continue to oversee all aspects of Crocs' marketing, including the company's brand, advertising, consumer and social media campaigns.

Toys “R” Us and Kohl’s are among the first retailers to announce their holiday hiring plans this year, and the numbers are more or less the same as last year for both companies.

Toys “R” Us plans to hire 40,000 employees at its stores and distribution centers throughout the country (about 5,000 less than last year). The retailer also plans to allow seasonal workers the opportunity to take on significantly more hours than in previous years, while also continuing to provide extra hours to current employees.